It looks like any other tower project rising from the sand across the Middle East.
But the construction work at Jeddah Tower in Saudi Arabia is set to have that bit extra.
This project has been labelled the world's future tallest building - as it will even eclipse Burj Khalifa, which stands at a lofty 828m.
With 252 floors, Jeddah Tower, located on the outskirts of the city, is set to stretch 1km skywards.
"It's like having Burj Khalifa and the Shard in London on top of it," said Hisham Jomah, chief development officer, Jeddah Economic Company.
Construction started in 2011 and is currently 20 per cent complete after delays. The target completion date is December 2019.
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Read more:
Ranked: UAE's tallest buildings, after Burj Khalifa of course
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The UAE meanwhile has its own mega-structure being built in the form of Dubai Creek Tower.
The tower is set to top out at 928 metres, with the project set to feature 679 million square metres of residential space, an additional 851,000 sq metres of commercial property, 22 hotels with 4,400 rooms and 11.16 million sq metres of retail.
It is scheduled for completion around 2021.
Back in 2014, UK-based Chetwoods Architects joined the race to reach 1km when it revealed plans for a project in Wuhan, China, named Phoenix Towers.
However, the project has yet to come to fruition.
The specs
Engine: 2.0-litre 4-cyl, 48V hybrid
Transmission: eight-speed automatic
Power: 325bhp
Torque: 450Nm
Price: Dh359,000
On sale: now
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
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Director: Simon Curtis
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Rating: 4/5
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Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers