New train of thought for London Underground



LONDON // Commuters on London's cramped underground trains are soon to have Gandhi as company. Shakespeare, Einstein, Sartre and many others will also be joining them for their remorseless, daily slog in and out of the capital. An experiment is to be launched on the Piccadilly line of the Tube - which runs from outer London into the heart of the city - involving drivers using the passenger address system to quote from a small book containing the thoughts of some of the world's greatest minds.

If the move succeeds in brightening the mood of commuters on the often-overcrowded trains, it will be expanded to other lines. Normally, announcements on the Underground consist of bland recordings telling people to mind the gap between the train and the platform or warning them to stand clear of the sliding doors. Sally Shaw, who is running the scheme for Transport for London, said the experiment was part of an effort to improve interaction with the travelling public and rely less on automated announcements.

Drivers who volunteer for the scheme are to be given passport-sized books containing quotations designed to amuse or give commuters something to ponder over. Some will have an obvious resonance with passengers. "There is more to life than increasing at speed," as Gandhi observed. "Hell is other people," according to Sartre. And when there are hold-ups on the line, Cézanne's observation that "we live in a rainbow of chaos" might seem peculiarly apt.

"It's ironic and a slightly risky thing," Ms Shaw said, "but if you think about it, part of the problem a lot of us face when we are trying to get from one place to another is the sense that we can't get there fast enough. But how fast can the human body travel? We're not time machines, so maybe we should think about that a little bit more." The scheme was the brainchild of artist Jeremy Deller, whose original proposal was to have a day when there were no announcements because "it does my head in".

Not surprisingly, Transport for London vetoed that idea but agreed to go along with Mr Deller's fallback position of giving drivers the quotation books. Passengers are to be invited to e-mail Transport for London with their reactions. "I wish announcements were more personal and reflected the realities and absurdities of living and working in a city," Mr Deller said. "I think the travelling public enjoys some humour and unexpected insight during their journey."

The London Underground system has pioneered various artistic projects in the past, including putting posters in trains and on stations bearing verses of poetry. The poetry in motion idea, introduced more than a decade ago, has now been copied by metro systems around the world. Quotations selected for the current experiment come from various parts of the planet and include: "Never criticise a man until you have walked a mile in his moccasins" - Native American proverb.

"Those who lose dreaming are lost" - Aboriginal proverb. "Beauty will save the world" - Dostoyevsky. "Nothing is worth more than this day" - Goethe. "The afternoon knows what the morning never expected" - Swedish maxim. But on a wet Monday morning, when commuters jostle for space, the one they will probably not want to hear is: "Trouble will rain on those who are already wet." dsapsted@thenational.ae

Motori Profile

Date started: March 2020

Co-founder/CEO: Ahmed Eissa

Based: UAE, Abu Dhabi

Sector: Insurance Sector

Size: 50 full-time employees (Inside and Outside UAE)

Stage: Seed stage and seeking Series A round of financing 

Investors: Safe City Group

The specs
 
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
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GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

Europe’s rearming plan
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MATCH INFO

Europa League final

Marseille 0

Atletico Madrid 3
Greizmann (21', 49'), Gabi (89')

UAE’s revised Cricket World Cup League Two schedule

August, 2021: Host - United States; Teams - UAE, United States and Scotland

Between September and November, 2021 (dates TBC): Host - Namibia; Teams - Namibia, Oman, UAE

December, 2021: Host - UAE; Teams - UAE, Namibia, Oman

February, 2022: Hosts - Nepal; Teams - UAE, Nepal, PNG

June, 2022: Hosts - Scotland; Teams - UAE, United States, Scotland

September, 2022: Hosts - PNG; Teams - UAE, PNG, Nepal

February, 2023: Hosts - UAE; Teams - UAE, PNG, Nepal

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Company Profile

Company name: Big Farm Brothers

Started: September 2020

Founders: Vishal Mahajan and Navneet Kaur

Based: Dubai Investment Park 1

Industry: food and agriculture

Initial investment: $205,000

Current staff: eight to 10

Future plan: to expand to other GCC markets

Bert van Marwijk factfile

Born: May 19 1952
Place of birth: Deventer, Netherlands
Playing position: Midfielder

Teams managed:
1998-2000 Fortuna Sittard
2000-2004 Feyenoord
2004-2006 Borussia Dortmund
2007-2008 Feyenoord
2008-2012 Netherlands
2013-2014 Hamburg
2015-2017 Saudi Arabia
2018 Australia

Major honours (manager):
2001/02 Uefa Cup, Feyenoord
2007/08 KNVB Cup, Feyenoord
World Cup runner-up, Netherlands