DUBAI // A British firm is hoping to tap into patriotism and a taste for luxury with a Dh58,000 gold and crystal clock marking the UAE's 40th anniversary.
Only 40 of the clocks will be crafted to commemorate National Day, on December 2.
They are the latest effort by Smith of Derby to capitalise on the rise of high-end tastes in emerging markets, particularly the Middle East.
"You don't find these in jewellers," said Bob Betts, the managing director of the company, on a visit to Dubai last week.
"They're designed to be low volume so our clients can enjoy them knowing that they are very special pieces."
The 150-year-old family business services 4,500 clocks worldwide, including the one in St Paul's Cathedral in London.
It displayed its first timepieces in the Middle East 40 years ago. In 1995, it installed 16 clocks at the Grand Mosque in Mecca.
In May it introduced a luxury Islamic prayer clock with markings that indicate the daily prayer times. These start at £10,000 (Dh58,000), while customised versions can cost more than 10 times that.
For the 40th anniversary clocks, the dial will be made of crystal to reflect local tastes, said Kevin Litchfield, the head of design at Smith of Derby.
A cameo will feature the UAE's emblematic falcon.
The clock's hands and base are blue, although the base can be ordered in wood.
Producing each clock involves about two weeks to manually polish 60 parts, then another two weeks to assemble them by hand, Mr Litchfield said.
The clocks will bear the logo of Whitehurst, which is the Smith of Derby line of luxury custom clocks. To confirm exclusivity, each piece will be numbered.
Some Emirati artists praised the overall look of the clock, although they questioned the choice of blue - and the price tag.
"The way it is built looks terrific but the blue colour shouldn't have been there," said Saif Al Muhairi, a photographer from Dubai.
Sumayyah Al Suwaidi, a digital artist from Abu Dhabi, said she would have preferred the colours of the UAE flag instead, or another precious metal that might feel more luxurious. "Isn't it kind of very expensive? Who is going to buy it?" Ms Al Suwaidi asked.
chuang@thenational.ae
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Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
The specs
Engine: 3.6 V6
Transmission: 8-speed auto
Power: 295bhp
Torque: 353Nm
Price: Dh155,000
On sale: now
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
JUDAS AND THE BLACK MESSIAH
Directed by: Shaka King
Starring: Daniel Kaluuya, Lakeith Stanfield, Jesse Plemons
Four stars
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Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
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ICC Awards for 2021
MEN
Cricketer of the Year – Shaheen Afridi (Pakistan)
T20 Cricketer of the Year – Mohammad Rizwan (Pakistan)
ODI Cricketer of the Year – Babar Azam (Pakistan)
Test Cricketer of the Year – Joe Root (England)
WOMEN
Cricketer of the Year – Smriti Mandhana (India)
ODI Cricketer of the Year – Lizelle Lee (South Africa)
T20 Cricketer of the Year – Tammy Beaumont (England)
HOSTS
T20 WORLD CUP
2024: US and West Indies; 2026: India and Sri Lanka; 2028: Australia and New Zealand; 2030: England, Ireland and Scotland
ODI WORLD CUP
2027: South Africa, Zimbabwe and Namibia; 2031: India and
Bangladesh
CHAMPIONS TROPHY
2025: Pakistan; 2029: India
Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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Chef Nobu's advice for eating sushi
“One mistake people always make is adding extra wasabi. There is no need for this, because it should already be there between the rice and the fish.
“When eating nigiri, you must dip the fish – not the rice – in soy sauce, otherwise the rice will collapse. Also, don’t use too much soy sauce or it will make you thirsty. For sushi rolls, dip a little of the rice-covered roll lightly in soy sauce and eat in one bite.
“Chopsticks are acceptable, but really, I recommend using your fingers for sushi. Do use chopsticks for sashimi, though.
“The ginger should be eaten separately as a palette cleanser and used to clear the mouth when switching between different pieces of fish.”
A German university was a good fit for the family budget
Annual fees for the Technical University of Munich - £600
Shared rental accommodation per month depending on the location ranges between £200-600
The family had budgeted for food, books, travel, living expenses - £20,000 annually
Overall costs in Germany are lower than the family estimated
As proof that the student has the ability to take care of expenses, international students must open a blocked account with about £8,640
Students are permitted to withdraw £720 per month
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
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MATCH INFO
Manchester United v Everton
Where: Old Trafford, Manchester
When: Sunday, kick-off 7pm (UAE)
How to watch: Live on BeIN Sports 11HD
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The specs: 2019 Aston Martin DBS Superleggera
Price, base: Dh1.2 million
Engine: 5.2-litre twin-turbo V12
Transmission: Eight-speed automatic
Power: 725hp @ 6,500pm
Torque: 900Nm @ 1,800rpm
Fuel economy, combined: 12.3L / 100km (estimate)