ABU DHABI // With a black Nike bag in hand, Abdullah al Hashemi and his older brother, Abubakr, strolled through Al Wahda Mall, stopping at various stores.
It was a typical summer afternoon in Abu Dhabi for the two brothers, 15 and 16. Shopping, Abdullah said, was a favourite pastime of Emirati teenagers.
Perhaps it should not come as a surprise that the country with the largest shopping mall in the world is also home to some of the biggest spenders too.
A report released in May by the Dubai-based market research firm AMRB and its international counterpart TRU found that UAE teenagers spent more than triple the global average.
On average, 12- to 19-year-olds here spent US$71 (Dh260) a week compared with an international average of $21. The only teenagers in the world who spent as much were Norwegians.
The study, which looked at the lifestyles of teenagers across 23 countries worldwide, included three Arab countries - the UAE, Saudi Arabia and Egypt.
It found that UAE teenagers were much like those anywhere else - they spent a lot of time online visiting websites such as Facebook and blogs. Celebrity culture and music were also a major pastime. But spending set them apart from teenagers elsewhere in the world.
"Emirati teenagers are very heavy spenders and a marketer's delight," said Abhijoy Choudhury, the project director at AMRB.
At $46 a week, teenagers in neighbouring Saudi Arabia spent far less than Emirati teens.
Clothing was one of the highest expenditures.
"What they wear helps them express their individuality and gives them a chance to stand out in the largely conformist society that we see here," Mr Choudhury said.
"Although they have to follow their culture by wearing abayas and ensuring that there is not much exposure, beneath those abayas, however, they are wearing the latest brands," Mr Choudhury said.
"They have found ways in which they can wear what they aspire to wear, modern clothes, trendy clothes, they wear it. But it does not conflict with what the culture demands."
Emirati teenagers were also less likely to earn their spending money themselves and were less likely to save. While Egyptian teenagers spent all of their $6 allowance, teenagers in India saved a third of the $3 that their parents gave them.
"What we saw from our study is that parents are the key source of income for the teenagers here," Mr Choudhury said. "About 90 per cent here get their money from their family compared to 79 per cent globally."
Mr Choudhury attributed high spending to the affluence of the Emirati community.
"The real reason behind high spending in a country like the UAE is that the affluence level of the local families compared to that of their global counterparts is extremely high. UAE teenagers are a huge beneficiary of the nation's economic expansion. This is one of the wealthiest countries in the world," Mr Choudhury said.
"Exposure to the western world with regards to the latest products or services or brands has heightened aspirations of the local Emirati teen."
The study also found key differences in spending habits between the genders. Girls outspent boys by almost 20 per cent. They spent more on clothing and make-up, while boys spent more on electronics.
"On average, Emirati girls spend double what boys spend on health and beauty products, and they definitely spend a lot more than their global counterparts. The other area where they dominate spending is clothing and apparel, but boys are not that far behind," Mr Choudhury said.
The study also found that Emirati teenagers spent $25 a month on cosmetics, compared with a global average of $6. They preferred smartphones over mobile phones, which they felt were "passé". A quarter of Emirati teenagers owned smartphones compared with 11 per cent globally.
Mariam al Ali, 16, said she spent most of her weekly allowance on clothes and accessories. On average, Mariam spends about Dh500 a week. She said the mall played a major role in the life of young people here. "You can socialise with your friends, relax, shop or just hang out," she said.
klewis@thenational.ae
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Yahya Al Ghassani's bio
Date of birth: April 18, 1998
Playing position: Winger
Clubs: 2015-2017 – Al Ahli Dubai; March-June 2018 – Paris FC; August – Al Wahda
Company%20Profile
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
EMILY%20IN%20PARIS%3A%20SEASON%203
%3Cp%3ECreated%20by%3A%20Darren%20Star%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Lily%20Collins%2C%20Philippine%20Leroy-Beaulieu%2C%20Ashley%20Park%3C%2Fp%3E%0A%3Cp%3ERating%3A%202.75%2F5%3C%2Fp%3E%0A
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
COMPANY%20PROFILE
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RESULTS
Dubai Kahayla Classic – Group 1 (PA) $750,000 (Dirt) 2,000m
Winner: Deryan, Ioritz Mendizabal (jockey), Didier Guillemin (trainer).
Godolphin Mile – Group 2 (TB) $750,000 (D) 1,600m
Winner: Secret Ambition, Tadhg O’Shea, Satish Seemar
Dubai Gold Cup – Group 2 (TB) $750,000 (Turf) 3,200m
Winner: Subjectivist, Joe Fanning, Mark Johnston
Al Quoz Sprint – Group 1 (TB) $1million (T) 1,200m
Winner: Extravagant Kid, Ryan Moore, Brendan Walsh
UAE Derby – Group 2 (TB) $750,000 (D) 1,900m
Winner: Rebel’s Romance, William Buick, Charlie Appleby
Dubai Golden Shaheen – Group 1 (TB) $1.5million (D) 1,200m
Winner: Zenden, Antonio Fresu, Carlos David
Dubai Turf – Group 1 (TB) $4million (T) 1,800m
Winner: Lord North, Frankie Dettori, John Gosden
Dubai Sheema Classic – Group 1 (TB) $5million (T) 2,410m
Winner: Mishriff, John Egan, John Gosden
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
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COMPANY%20PROFILE
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Dates for the diary
To mark Bodytree’s 10th anniversary, the coming season will be filled with celebratory activities:
- September 21 Anyone interested in becoming a certified yoga instructor can sign up for a 250-hour course in Yoga Teacher Training with Jacquelene Sadek. It begins on September 21 and will take place over the course of six weekends.
- October 18 to 21 International yoga instructor, Yogi Nora, will be visiting Bodytree and offering classes.
- October 26 to November 4 International pilates instructor Courtney Miller will be on hand at the studio, offering classes.
- November 9 Bodytree is hosting a party to celebrate turning 10, and everyone is invited. Expect a day full of free classes on the grounds of the studio.
- December 11 Yogeswari, an advanced certified Jivamukti teacher, will be visiting the studio.
- February 2, 2018 Bodytree will host its 4th annual yoga market.
Short-term let permits explained
Homeowners and tenants are allowed to list their properties for rental by registering through the Dubai Tourism website to obtain a permit.
Tenants also require a letter of no objection from their landlord before being allowed to list the property.
There is a cost of Dh1,590 before starting the process, with an additional licence fee of Dh300 per bedroom being rented in your home for the duration of the rental, which ranges from three months to a year.
Anyone hoping to list a property for rental must also provide a copy of their title deeds and Ejari, as well as their Emirates ID.
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Company profile
Name: Back to Games and Boardgame Space
Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)
Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)
Based: Dubai and Abu Dhabi
Industry: Back to Games (retail); Boardgame Space (wholesale and distribution)
Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space
Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Ovasave%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20November%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Majd%20Abu%20Zant%20and%20Torkia%20Mahloul%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Abu%20Dhabi%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20Healthtech%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%20Three%20employees%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-seed%3Cbr%3E%3Cstrong%3EInvestment%3A%3C%2Fstrong%3E%20%24400%2C000%3C%2Fp%3E%0A
Racecard
6.30pm: The Madjani Stakes (PA) Group 3 Dh175,000 (Dirt) 1,900m
7.05pm: Maiden (TB) Dh165,000 (D) 1,400m
7.40pm: Maiden (TB) Dh165,000 (D) 1,600m
8.15pm: Handicap (TB) Dh190,000 (D) 1,200m
8.50pm: Dubai Creek Mile (TB) Listed Dh265,000 (D) 1,600m
9.25pm: Handicap (TB) Dh190,000 (D) 1,600m
The National selections
6.30pm: Chaddad
7.05pm: Down On Da Bayou
7.40pm: Mass Media
8.15pm: Rafal
8.50pm: Yulong Warrior
9.25pm: Chiefdom
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners