Lenovo, the world's second-biggest manufacturer of computers, has doubled its market share in the UAE in the past year and is courting government contracts across the Middle East to boost the bottom line further still.
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Over the past year the computer manufacturer's market share in the UAE has increased to 9 per cent.
While that puts Lenovo fourth overall in the local computer market, the company said, its growth strategy for the emirates and wider Middle East region included aiming its latest line of tablets at businesses and governments.
"The consumer tablet is where people have choice, but the commercial tablet is where we have differentiation on security, and we're pitching to all the different government enterprises," said Jack Lee, the corporate vice president and general manager of Lenovo's Middle East and Africa operations. "This region is very strategic for us."
Globally, Lenovo recently leapt past Dell to become the world's second-largest computer maker - after HP - in terms of sales.
Lenovo holds 13.7 per cent of the world's market share of PC shipments, and its sales growth has outpaced the market by more than 10 per cent during the past nine quarters, according to data from International Data Corporation (IDC).
Lenovo this year acquired the German electronics maker Medion, for €466 million (Dh2.27 billion), in its biggest acquisition since it bought the PC business of IBM more than six years ago.
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