Britta Lang, who has lived in the UAE since 2011, is head of the Transport Research Laboratory in Abu Dhabi. Delores Johnson / The National
Britta Lang, who has lived in the UAE since 2011, is head of the Transport Research Laboratory in Abu Dhabi. Delores Johnson / The National

UAE’s own road safety warrior



ABU DHABI // There is no turning back for Dr Britta Lang, who gave up her dream of caring for animals to carve out a career in traffic psychology, and understanding how human beings perceive, process and interact in traffic and what can be done to keep them safe.

“When I was a kid, I always wanted to be a vet,” she said.

After completing her schooling, she undertook voluntary service for a year. That led her to discover that she “was really interested in people and how we think and tick as humans”, she said.

Like many other students in Germany, she took a part-time job to finance her degree and became a research assistant at the department of traffic psychology and research methodology.

“My part-time job turned into a career in traffic psychology and road safety,” Dr Lang said. “I stayed in that department and carried on working before moving to the UK in 2004.”

She started working for the British consultancy Transport Research Laboratory. Then in 2009 the company needed an employee to conduct a consultation exercise on vehicle classification, driver training and testing in the UAE. “I was quick to volunteer and spent a couple of quite demanding weeks here in Abu Dhabi,” she said.

Two years later, an opportunity came up to work for the Abu Dhabi Department of Transport on secondment. “I jumped at it and have remained here ever since.”

Since moving to the capital in 2011, she has seen great improvements in road safety standards. “As a young nation, the UAE has witnessed incredible change over a very short period of time,” said Dr Lang, who now heads the Transport Research Laboratory UAE.

“Despite the rapid growth, we have seen year-on-year reductions in traffic fatalities per 100,000 residents, which is a tremendous achievement.”

The World Health Organisation’s Global status report on road safety 2015, which is based on data from 2013, shows there were 10.9 deaths per 100,000 motorists in the UAE.

“As a road safety expert, I would like to see things improve as quickly as possible, but sometimes, when things don’t move quite as fast as you would like to, it is important to remind yourself of what has already been achieved,” she said.

The UAE can do more to prevent deaths and injuries by bringing in laws to make roads safer, including a federal motorway code for road users that could be used for education and enforcement, she said.

“We need to put the stepping stones in place, upon which we can build robust road safety measures,” Dr Lang said. “There are a lot of great road safety initiatives that are developed in different emirates. It would be great if the best initiatives could be introduced on a federal level, so they can benefit all of the UAE.

“We need to have a safe road environment and good vehicles that comply with safety standards. But there’s also the human being, the human operator, and it’s important to understand what makes people tick when they get into the car.”

A better understanding of driver behaviour could help to improve safety.

“We just don’t drive. We are humans that typically drive with emotions, motivations.

“We are not robots, but we are influenced by motorists. We’re not just driving to get from A to B, we drive to express ourselves. Think about a young guy wanting to impress somebody sitting next to him – how is he going to drive?”

rruiz@thenational.ae

COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
CHELSEA'S NEXT FIVE GAMES

Mar 10: Norwich(A)

Mar 13: Newcastle(H)

Mar 16: Lille(A)

Mar 19: Middlesbrough(A)

Apr 2: Brentford(H)

RACE CARD

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5.30pm: Handicap (TB) Dh70,000 1,000m
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Amith's selections:
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5.30pm: Dahawi
6pm: Taajer
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7pm: Winked
7.30pm: Shahm
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Company%20Profile
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The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Power: 268bhp / 536bhp
Torque: 343Nm / 686Nm
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
On sale: Later this year
10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

Moon Music

Artist: Coldplay

Label: Parlophone/Atlantic

Number of tracks: 10

Rating: 3/5

COMPANY%20PROFILE
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The specs

Price, base / as tested Dh1,100,000 (est)

Engine 5.2-litre V10

Gearbox seven-speed dual clutch

Power 630bhp @ 8,000rpm

Torque 600Nm @ 6,500rpm

Fuel economy, combined 15.7L / 100km (est) 

Best Foreign Language Film nominees

Capernaum (Lebanon)

Cold War (Poland)

Never Look Away (Germany)

Roma (Mexico)

Shoplifters (Japan)

The%20specs%3A%202024%20Mercedes%20E200
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Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

In-demand jobs and monthly salaries
  • Technology expert in robotics and automation: Dh20,000 to Dh40,000 
  • Energy engineer: Dh25,000 to Dh30,000 
  • Production engineer: Dh30,000 to Dh40,000 
  • Data-driven supply chain management professional: Dh30,000 to Dh50,000 
  • HR leader: Dh40,000 to Dh60,000 
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  • Senior reservoir engineer: Dh40,000 to Dh55,000 
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  • Senior process engineer: Dh28,000 to Dh38,000 
  • Senior maintenance engineer: Dh22,000 to Dh34,000 
  • Field engineer: Dh6,500 to Dh7,500
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  • Field operator: Dh5,000 to Dh7,000
Hydrogen: Market potential

Hydrogen has an estimated $11 trillion market potential, according to Bank of America Securities and is expected to generate $2.5tn in direct revenues and $11tn of indirect infrastructure by 2050 as its production increases six-fold.

"We believe we are reaching the point of harnessing the element that comprises 90 per cent of the universe, effectively and economically,” the bank said in a recent report.

Falling costs of renewable energy and electrolysers used in green hydrogen production is one of the main catalysts for the increasingly bullish sentiment over the element.

The cost of electrolysers used in green hydrogen production has halved over the last five years and will fall to 60 to 90 per cent by the end of the decade, acceding to Haim Israel, equity strategist at Merrill Lynch. A global focus on decarbonisation and sustainability is also a big driver in its development.

Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Cargoz%3Cbr%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%20January%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Premlal%20Pullisserry%20and%20Lijo%20Antony%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2030%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Seed%3C%2Fp%3E%0A
How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

Graduated from the American University of Sharjah

She is the eldest of three brothers and two sisters

Has helped solve 15 cases of electric shocks

Enjoys travelling, reading and horse riding

 

UAE currency: the story behind the money in your pockets
Profile Idealz

Company: Idealz

Founded: January 2018

Based: Dubai

Sector: E-commerce

Size: (employees): 22

Investors: Co-founders and Venture Partners (9 per cent)

GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

EMIRATES'S%20REVISED%20A350%20DEPLOYMENT%20SCHEDULE
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COMPANY PROFILE
Name: ARDH Collective
Based: Dubai
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Sector: Sustainability
Total funding: Self funded
Number of employees: 4
Joker: Folie a Deux

Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson

Director: Todd Phillips 

Rating: 2/5

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'HIJRAH%3A%20IN%20THE%20FOOTSTEPS%20OF%20THE%20PROPHET'
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