DUBAI // Drivers are being offered the chance to personalise their vehicle’s licence plates as part of a Roads and Transport Authority initiative.
The latest phase of the Your Memorable Moments on Your Vehicle’s Plate project is for U-coded plates and gives people the chance to choose four-digit numbers that resemble important events such as birthdays, wedding anniversaries and graduation.
An individual plate will cost Dh1,620 and the available numbers are from 1967 to 2017.
“This phase follows the remarkable turnout seen by previous phases of Code ‘S’ and ‘T’ for the dates from 1981 to 1998,” said Sultan Al Marzouqi, director of the RTA’s Licensing Agency.
“This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised and important numbers for their vehicle plates.”
Those interested can buy their number plates from Customer Happiness Centres all over Dubai, service providers, strategic partners, visit rta.ae, or the smart app Drivers & Vehicles.
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Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
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Price: From Dh79,600
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