Mouawad, the jewellery company behind the world's most expensive handbag, is planning to expand rapidly in the Middle East, with stores due to open in Abu Dhabi, Kuwait and Doha.
The company has 14 stores worldwide, including in Los Angeles, Beirut and Geneva, and aims to more than double this number to 30 in the next five years.
Pascal Mouawad, one of the fourth-generation owners of the jeweller, said the company was searching for a store location in Abu Dhabi to open in the next 12 months.
"We have a strong customer base and strong presence in this part of the world," Mr Mouawad said. "We are looking to open several stores a year for the next few years.
"Naturally, we want to be in every key city where there are the influential taste makers, and in each capital [of the Middle East] we want a top location," he said.
He added that the Middle East already provided the largest portion of the company's revenue. Funding for the expansion would come from cash flow,he said.
In February, the company unveiled the world's most expensive handbag, the 1001 Nights Diamond Purse, worth US$3.8 million (Dh13.9m).
The bag was launched in Los Angeles, then started a world tour in Qatar, moving on to Riyadh, Dubai and Beirut. It is currently at the Formula One racing event in Kuala Lumpur.
"The purse is making a lot of noise and is a big coup for us," Mr Mouawad said.
The handbag was designed to be sold and not to break records, and a number of clients had shown an interest in buying it, Mr Mouawad said.
"The purse will sell, it's something that a very special person will purchase. It's a functional bag," he said.
In 2006, Mr Mouawad moved the company's US offices from New York to Los Angeles to develop relationships with Hollywood celebrities.
The company has collaborated on jewellery designs with celebrities including the fashion model Heidi Klum and has accessorised actresses including Nicole Kidman and Angelina Jolie.
In 2000, Mouawad was a sponsor of the Cannes Film Festival, hoping to break into the celebrity market. The company threw an after-show party with Victoria's Secret.
"The beauty of collaborating with celebs is that it gets a lot of editorial coverage, you get more bang for your dollar," Mr Mouawad said.
The company has no plans to collaborate with celebrities or royalty in the Middle East.
Mr Mouawad and his brother Fred are the fourth generation of Mouawads to run the jeweller, after their great-grandfather established the business in Beirut in 1908.
The two brothers took the reins of the company in January last year and aim to expand the brand globally.
"In the luxury sector you are selling luxury, and so for people to buy your product you need to be notorious and make your name available," Pascal Mouawad said.
Fred Mouawad is based in Thailand, and beyond the jewellery business, he runs retail outlets.