twofour54 to train Bahrainis

The commercial arm of the Abu Dhabi media zone authority, twofour54, has launched a training programme for Bahraini nationals.

ABU DHABI // Abu Dhabi’s media zone authority, twofour54, has launched a training programme for Bahrainis.

The programme, which is being run in partnership with the Bahraini development initiative, Tamkeen, teaches graphic design and public-relations courses ranging from six weeks to six months in duration and is already well subscribed.

The graphic-design course focuses on principles and style concepts for visual communication, while the public-relations training explores ways to identify key messages and communicate them to the public.

“Our partnership with Tamkeen is part of twofour54’s mission to drive the development of the creative industries in the region, supporting talent and content-development initiatives, creativity and young entrepreneurs,” said Maryam Al Mheiri, chief operating officer at twofour54.

“We are glad that our partnership with Tamkeen allows twofour54 to play a key role in providing young Bahrainis with the training they need to achieve success in the media industry. Upon completion of the course, the delegates will have gained valuable knowledge and skills that they require to succeed in their industries,” she said.

Tamkeen’s acting vice president for human capital development, Amal Al Kooheji, said: “Courses such as these will be pivotal in developing Bahrain’s media talents in line with labour-market needs.

“The courses ultimately support the sustainable growth of the country’s media sector and national economy at large.”