Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, opened Facebook operator <a href="https://www.thenationalnews.com/business/economy/2022/02/27/facebook-owner-meta-introduces-initiative-to-support-uae-small-businesses/" target="_blank">Meta's</a> new regional headquarters in Dubai on Tuesday. <a href="https://www.thenationalnews.com/uae/government/2022/03/02/sheikh-hamdan-announces-new-end-of-service-savings-fund-for-foreign-employees/" target="_blank">He s</a>aid the establishment of the base in Dubai Internet City reflected the emirate's growth as a global business hub. He hailed the latest addition to Dubai's roster of major firms as further evidence of the desire of the world's largest technological companies to do business in Dubai. The inauguration was attended by Sheryl Sandberg, chief operating officer of Meta. The new headquarters will serve the Middle East and North Africa (Mena) region and will house more than 100 employees. "Dubai continues to consolidate its partnerships with global technology players as part of its ambitious vision to shape the future," Sheikh Hamdan wrote on Twitter. "From its new base in Dubai, Meta will serve its markets in the Middle East and North Africa region and support three billion users of its platforms worldwide." Sheikh Hamdan was joined on his tour by Omar Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Mohamed Al Hussaini, Minister of State for Financial Affairs; Helal Saeed Al Marri, director general of Dubai’s Department of Economy and Tourism, Ahmad Abdullah bin Byat, vice chairman of the board of Dubai Chamber of Digital Economy, and Malek Al Malek, director general of Dubai Development Authority and group chief executive of Tecom Group. “Our leadership’s vision to cement an enabling and competitive business environment has attracted some of the world’s leading players to Dubai, especially in the technology sector, and enabled them to expand in the region and beyond," Mr Al Malek said. "Our group’s business districts including Dubai Internet City have been at the forefront of efforts to deliver on this vision and the cornerstone of the region’s economic growth and digital transformation journey for the past two decades by providing a world-class ecosystem that attracted a pool of 95,000 best-in-class talent. "Meta has been part of this journey for the past decade. It is rewarding to see their growth and expansion across the region, as it demonstrates the region’s potential and growing demand for innovation and advanced technologies." Sheryl Sandberg said the UAE's "culture of innovation" matched Meta's ambitious vision. "This office represents our commitment to the millions of people who use our platforms to express themselves, stay connected to their loved ones and their communities, and start and grow businesses," she said. "There is a culture of innovation in the UAE that fits with the spirit of our company. We share an excitement about the economic and social opportunities that a connected world can create. The talent and creativity of people across the region will be crucial as we embark on the next chapter for our company – helping to build the metaverse. "It is no coincidence that we selected March 8 for our office opening. We chose to do it on International Women’s Day as a sign of our continued commitment to empowering women, here in Dubai and around the world.”