Masdar launches sustainability campaign to mark 15th anniversary

Campaign will reinforce the UAE’s focus on renewable energy and sustainable development goals

Masdar's campaign will reinforce the UAE’s focus on renewable energy, sustainable technology and sustainable development goals. Salah Malkawi / The National

Abu Dhabi clean energy company Masdar launched a global sustainability campaign to mark its 15th anniversary.

The campaign, For A Sustainable Future, will reinforce the UAE’s focus on renewable energy, sustainable technology and sustainable development goals.

It will also highlight real-world examples of the company’s investment in the transition to cleaner energy sources and reiterate its commitment to a sustainable future.

"We in the UAE have always viewed climate challenge as an opportunity to diversify our economy, building knowledge, skills and jobs. For A Sustainable Future will celebrate our many achievements, which have positioned Abu Dhabi and the UAE as a global renewable energy leader," said Dr Sultan Al Jaber, the UAE Minister of Industry and Advanced Technology, and chairman of Masdar.

Despite the pandemic, Masdar has maintained its growth trajectory.

The capacity of the renewable energy projects that the company is a partner in has more than doubled over the past two years, from four gigawatts to 11 gigawatts – enough electricity to power more than four million homes – with a combined value of $19.9 billion.

"It demonstrates that the pace of the energy transition is accelerating, as the UAE continues to drive sustainable development and as clean energy technologies become more economically compelling," said Mohamed Jameel Al Ramahi, chief executive of Masdar.

"Masdar today is supporting communities in more than 30 countries ... and we look forward to extending our global footprint and delivering a more sustainable future for all."

Masdar's activity in those countries has a total renewable energy capacity of 10.7 gigawatts. The company is aiming to double its capacity over the next five years and is targeting new projects in South-East Asia, Central Asia and Israel.

The company is owned by Abu Dhabi's Mubadala Investment Company.