ABU DHABI // A new line of local produce that allows consumers to trace every bean and tomato back to the farm where it was grown will soon be available at supermarkets across the country. Under a scheme devised by the Farmers' Services Centre (FCS), a government-backed advisory body, the branded produce is set to hit the shelves in around six months.
David O'Brien, the chief executive of the FSC, said the new brand - a name has yet to be decided upon - along with another separate organic brand, will aim to reverse perceptions among consumers that imported food is of better quality. The programme has been welcomed by supermarkets. V Nandakumar, the corporate communications manager for Emke, which runs Lulu Hypermarkets, said a single brand would help to improve consumers' opinion of local produce.
"Producing local products under one name will improve confidence regarding quality and availability," he said. Lulu stores already have a section dedicated to local produce, Mr Nandakumar said. More than 4,000 farms in Al Gharbia are working with the centre, and while only some will sell produce through the new brand, those that do will follow strict standards on growing and harvesting. Under the scheme, the new brand will ensure food standards are far more rigorous. "Everything we eat will be safe, to the extent that whoever the supplier is, we can trace their process right back to the source," said Mr O'Brien.
At the moment, consumers cannot be certain their food has been hygienically handled, or grown with the appropriate amount of pesticide and fertiliser. A 13-year study by the US Centre for Science in the Public Interest found raw produce to be the biggest cause of food poisoning, causing twice as many illnesses as seafood, poultry or eggs. Food safety has been an ongoing issue, with inspectors in Dubai temporarily shutting down 59 food establishments in the first three months of the year because of spoiled or expired food, insects and rodents being found in storage areas, and food being stored at the wrong temperature.
According to the US Centres for Disease Control and Prevention, raw fruit and vegetables are a particular concern, since washing can decrease safety risks but cannot eliminate them. Most produce is contaminated after being washed in or irrigated with water that has been in contact with animal or human waste. Under the new scheme, smaller farms will be given training and expertise, while the centre will take over shipping and marketing for larger farms, many of which currently sell directly to hypermarkets.
"[The small farmer] would love to sell to Carrefour," said Mr O'Brien, "but he's only going to have two months of tomatoes, and 100 cartons of tomatoes for those two months, and that's the totality of his vegetable crop. Do you think Carrefour is going to be receptive to dealing with him?" For Abdullah al Amimi, an organic vegetable farmer in Liwa, a lack of transparency about the origin of produce is a continuing problem.
Unscrupulous middlemen are able to abuse the system, he said, while counterfeiting is a persistent problem. mdetrie@thenational.ae
UAE v IRELAND
All matches start at 10am, and will be played in Abu Dhabi
1st ODI, Friday, January 8
2nd ODI, Sunday, January 10
3rd ODI, Tuesday, January 12
4th ODI, Thursday, January 14
UAE currency: the story behind the money in your pockets
RESULTS
6.30pm: Emirates Holidays Maiden (TB) Dh 82,500 (Dirt) 1,900m
Winner: Lady Snazz, Richard Mullen (jockey), Satish Seemar (trainer).
7.05pm: Arabian Adventures Maiden (TB) Dh 82,500 (D) 1,200m
Winner: Zhou Storm, Connor Beasley, Ali Rashid Al Raihe.
7.40pm: Emirates Skywards Handicap (TB) Dh 82,500 (D) 1,200m
Winner: Rich And Famous, Royston Ffrench, Salem bin Ghadayer.
8.15pm: Emirates Airline Conditions (TB) Dh 120,000 (D) 1,400m
Winner: Rio Angie, Sam Hitchcock, Doug Watson.
8.50pm: Emirates Sky Cargo (TB) Dh 92,500 (D) 1,400m
Winner: Kinver Edge, Richard Mullen, Satish Seemar.
9.15pm: Emirates.com (TB) Dh 95,000 (D) 2,000m
Winner: Firnas, Xavier Ziani, Salem bin Ghadayer.
Ukraine
Capital: Kiev
Population: 44.13 million
Armed conflict in Donbass
Russia-backed fighters control territory
Company Profile
Company name: NutriCal
Started: 2019
Founder: Soniya Ashar
Based: Dubai
Industry: Food Technology
Initial investment: Self-funded undisclosed amount
Future plan: Looking to raise fresh capital and expand in Saudi Arabia
Total Clients: Over 50
'Spies in Disguise'
Director: Nick Bruno and Troy Quane
Stars: Will Smith, Tom Holland, Karen Gillan and Roshida Jones
Rating: 4 out of 5 stars
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
The Perfect Couple
Starring: Nicole Kidman, Liev Schreiber, Jack Reynor
Creator: Jenna Lamia
Rating: 3/5
Greatest of All Time
Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.
Based: Riyadh
Offices: UAE, Vietnam and Germany
Founded: September, 2020
Number of employees: 70
Sector: FinTech, online payment solutions
Funding to date: $116m in two funding rounds
Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices
Bob%20Marley%3A%20One%20Love
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%C2%A0Reinaldo%20Marcus%20Green%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%C2%A0%3C%2Fstrong%3EKingsley%20Ben-Adir%2C%20Lashana%20Lynch%2C%20James%20Norton%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%C2%A02%2F5%3C%2Fp%3E%0A
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3EDirect%20Debit%20System%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20Sept%202017%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20with%20a%20subsidiary%20in%20the%20UK%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20Undisclosed%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Elaine%20Jones%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%208%3Cbr%3E%3C%2Fp%3E%0A
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20HyveGeo%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Abdulaziz%20bin%20Redha%2C%20Dr%20Samsurin%20Welch%2C%20Eva%20Morales%20and%20Dr%20Harjit%20Singh%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3ECambridge%20and%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%208%3Cbr%3E%3Cstrong%3EIndustry%3A%20%3C%2Fstrong%3ESustainability%20%26amp%3B%20Environment%3Cbr%3E%3Cstrong%3EFunding%3A%20%3C%2Fstrong%3E%24200%2C000%20plus%20undisclosed%20grant%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EVenture%20capital%20and%20government%3C%2Fp%3E%0A
Washmen Profile
Date Started: May 2015
Founders: Rami Shaar and Jad Halaoui
Based: Dubai, UAE
Sector: Laundry
Employees: 170
Funding: about $8m
Funders: Addventure, B&Y Partners, Clara Ventures, Cedar Mundi Partners, Henkel Ventures