Inside the UAE's only farm growing super-sized blueberries


Kelly Clarke
  • English
  • Arabic

Down a dirt track off the Dubai-Al Ain Road, in one of the UAE’s greenest regions, you will find a sprawling farm that is home to some of the tastiest berry selections.

Bumblebees imported from Europe help to pollinate thousands of berry bushes at Al Foah Farm in Al Ain, with about 1,500 bees per hectare working furiously between the planting and harvesting months.

The farm, owned and operated by Elite Agro Holding, leads the local production of some of nature’s best superfoods including raspberries, blackberries, and strawberries.

Localisation is our unique selling point. You can’t get fresher than this
Ian Summerfield,
Elite Agro

But it also holds the title of being the only steading in the country growing blueberries.

“Berries are fascinating because they have such a short shelf life but have become super popular with consumers in recent years,” said Ian Summerfield, chief executive of Elite Agro.

“Localisation is our unique selling point. You can’t get fresher than this.

“We operate something called the triple two policy.

“Taking the berries from harvest to cool storage takes less than two hours, the berries are only touched by two hands; the picker and the consumer, and we store all our produce at 2°C to keep it fresh.”

Large greenhouses fitted with water-based cooling systems house thousands of plants and bushes where the berries are in full bloom throughout their given season.

Blueberries are usually harvested from January to May and raspberries and blackberries from October to April.

Twenty greenhouses dedicated to blueberry production cover a total area of 12 hectares, with an average of 5,400 blueberry plants per hectare.

Raspberry and blackberry production is smaller in scale, covering a total area of 1.8 hectares and 1.2 hectares, respectively.

The farm is home to four premium varieties of blueberries ― dazzle, eureka, eureka sunrise and first blush. The plants are brought in from a breeder in Australia called Mountain Blue Orchard.

In terms of taste profile, Mr Summerfield said the blueberries have a "sweet but sharp flavour, are larger in size than most and have a crunchy texture".

“We had to find berries that could cope with this climate but still give a great burst of flavour,” he said.

“In 2017 we signed an exclusivity deal with Mountain Blue Orchard as we found these varieties would be best for this market both for flavour, texture and size but also for the growing conditions we had.

“We are the largest and only blueberry growers in the UAE and we’re the only people allowed to grow these varieties of berries in the Middle East.”

Ian Summerfield, chief executive of Elite Agro, at Al Foah Farm in Al Ain. Khushnum Bhandari / The National
Ian Summerfield, chief executive of Elite Agro, at Al Foah Farm in Al Ain. Khushnum Bhandari / The National

Fruitful production annually

During harvest, the blueberries are picked three times a week by farmhands and reach retail shelves within 24 hours.

Depending on where you shop, a 500g punnet of Elite blueberries, can cost between Dh30 to Dh40.

Annually, the farm produces about 300 tonnes of blueberries, 70 tonnes of raspberries and 30 tonnes of blackberries across tens of hectares of greenhouse spaces.

Over the next few years, Mr Summerfield said the farm will expand its blueberry crop by 13 hectares, meaning by 2026 it will produce close to 700 tonnes of blueberries a year.

How do you grow the perfect blueberry?

Blueberries have very specific pH requirements, so the saplings are planted in coco peat, made from coconut husks, and perlite, a naturally occurring mineral.

A drip system, which distributes a combination of water and fertiliser, is used for each plant and it receives about 3.5 litres of water per day in the hot summer months and only one litre during the cooler winter season.

For pollination, each flower on the plant needs to be visited by a bee between 18-23 times in a season, and each plant has around 1,600 flowers.

To keep pests at bay, the farm also introduces insect predators to kill unwanted bugs as an alternative to using harmful and costly pesticides.

Mr Summerfield said the biggest pest is a tiny insect called thrip and they bring in beetles to kill them off.

Spread across 570 hectares of land, the farm also produces peppers, tomatoes, cucumbers and potatoes.

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1921

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The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

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Publisher: EA Sports

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Rating: 3/5

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Top 10 in the F1 drivers' standings

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3. Valtteri Bottas, Mercedes-GP 169

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The specs: 2017 Lotus Evora Sport 410

Price, base / as tested Dh395,000 / Dh420,000

Engine 3.5L V6

Transmission Six-speed manual

Power 410hp @ 7,000rpm

Torque 420Nm @ 3,500rpm

Fuel economy, combined 9.7L / 100km

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Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

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Omar Yabroudi's factfile

Born: October 20, 1989, Sharjah

Education: Bachelor of Science and Football, Liverpool John Moores University

2010: Accrington Stanley FC, internship

2010-2012: Crystal Palace, performance analyst with U-18 academy

2012-2015: Barnet FC, first-team performance analyst/head of recruitment

2015-2017: Nottingham Forest, head of recruitment

2018-present: Crystal Palace, player recruitment manager

 

 

 

 

Cinco in numbers

Dh3.7 million

The estimated cost of Victoria Swarovski’s gem-encrusted Michael Cinco wedding gown

46

The number, in kilograms, that Swarovski’s wedding gown weighed.

1,000

The hours it took to create Cinco’s vermillion petal gown, as seen in his atelier [note, is the one he’s playing with in the corner of a room]

50

How many looks Cinco has created in a new collection to celebrate Ballet Philippines’ 50th birthday

3,000

The hours needed to create the butterfly gown worn by Aishwarya Rai to the 2018 Cannes Film Festival.

1.1 million

The number of followers that Michael Cinco’s Instagram account has garnered.

Winners

Ballon d’Or (Men’s)
Ousmane Dembélé (Paris Saint-Germain / France)

Ballon d’Or Féminin (Women’s)
Aitana Bonmatí (Barcelona / Spain)

Kopa Trophy (Best player under 21 – Men’s)
Lamine Yamal (Barcelona / Spain)

Best Young Women’s Player
Vicky López (Barcelona / Spain)

Yashin Trophy (Best Goalkeeper – Men’s)
Gianluigi Donnarumma (Paris Saint-Germain and Manchester City / Italy)

Best Women’s Goalkeeper
Hannah Hampton (England / Aston Villa and Chelsea)

Men’s Coach of the Year
Luis Enrique (Paris Saint-Germain)

Women’s Coach of the Year
Sarina Wiegman (England)

The President's Cake

Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

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Tips for job-seekers
  • Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
  • Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.

David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East

UAE currency: the story behind the money in your pockets
The biog

Favourite food: Tabbouleh, greek salad and sushi

Favourite TV show: That 70s Show

Favourite animal: Ferrets, they are smart, sensitive, playful and loving

Favourite holiday destination: Seychelles, my resolution for 2020 is to visit as many spiritual retreats and animal shelters across the world as I can

Name of first pet: Eddy, a Persian cat that showed up at our home

Favourite dog breed: I love them all - if I had to pick Yorkshire terrier for small dogs and St Bernard's for big

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Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

UAE currency: the story behind the money in your pockets
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Best Academy: Ajax and Benfica

Best Agent: Jorge Mendes

Best Club : Liverpool   

 Best Coach: Jurgen Klopp (Liverpool)  

 Best Goalkeeper: Alisson Becker

 Best Men’s Player: Cristiano Ronaldo

 Best Partnership of the Year Award by SportBusiness: Manchester City and SAP

 Best Referee: Stephanie Frappart

Best Revelation Player: Joao Felix (Atletico Madrid and Portugal)

Best Sporting Director: Andrea Berta (Atletico Madrid)

Best Women's Player:  Lucy Bronze

Best Young Arab Player: Achraf Hakimi

 Kooora – Best Arab Club: Al Hilal (Saudi Arabia)

 Kooora – Best Arab Player: Abderrazak Hamdallah (Al-Nassr FC, Saudi Arabia)

 Player Career Award: Miralem Pjanic and Ryan Giggs

Villains
Queens of the Stone Age
Matador

So what is Spicy Chickenjoy?

Just as McDonald’s has the Big Mac, Jollibee has Spicy Chickenjoy – a piece of fried chicken that’s crispy and spicy on the outside and comes with a side of spaghetti, all covered in tomato sauce and topped with sausage slices and ground beef. It sounds like a recipe that a child would come up with, but perhaps that’s the point – a flavourbomb combination of cheap comfort foods. Chickenjoy is Jollibee’s best-selling product in every country in which it has a presence.
 

The drill

Recharge as needed, says Mat Dryden: “We try to make it a rule that every two to three months, even if it’s for four days, we get away, get some time together, recharge, refresh.” The couple take an hour a day to check into their businesses and that’s it.

Stick to the schedule, says Mike Addo: “We have an entire wall known as ‘The Lab,’ covered with colour-coded Post-it notes dedicated to our joint weekly planner, content board, marketing strategy, trends, ideas and upcoming meetings.”

Be a team, suggests Addo: “When training together, you have to trust in each other’s abilities. Otherwise working out together very quickly becomes one person training the other.”

Pull your weight, says Thuymi Do: “To do what we do, there definitely can be no lazy member of the team.” 

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Updated: March 30, 2022, 4:03 AM