Ramadan campaign to spread literacy

DUBAI // Dubai Cares has included in its We Can Teach Each Other Ramadan campaign, a programme that enables the exchange of skills between youngsters in poverty-stricken nations and schoolchildren worldwide.

Through tutorial-style videos, the programme shows how both sets of children have learnt to create toys and wearable items using leaves, twigs, old bags, shoes and plastic.

The videos urge people to empower children by teaching them to read, through donations to Dubai Cares’ programmes.

“Millions of children are unable to complement their learning journey with basic literacy and numeracy, which form the foundation of their academic learning,” said Tariq Al Gurg, chief executive of Dubai Cares.

“As global citizens, it is our responsibility to help them harness this potential, so that they can advance despite the handicaps induced by poverty.”

The organisation will launch its biggest social media campaign yet, #IsFor. People can post photographs of objects to match each letter of the alphabet – “A #IsFor apple” – and use the #DubaiCares tag.

Dubai Cares will collate the images into an Instagram alphabet book that will be distributed in countries where it has programmes.

Apart from cheques, donations can be made at dubaicares.ae.