Abu Dhabi has developed a strategy for the next five years to promote the Arabic language. Sheikh Khalid bin Mohamed, Chairman of the Abu Dhabi Executive Office, has approved the Arabic Language Centre’s strategy for 2020 to 2025. The strategy will focus on four core areas to preserve and encourage the use of the language. This includes using Arabic content, developing digital platforms in the language and encouraging research to promote it at all levels. The centre was established in March under the directive of the President, Sheikh Khalifa. The aim of the centre is to bring attention to the Arabic language and encourage its use in all official communication. It will also perform periodical reviews for Arabic-language curriculums at schools to ensure pupils engage in the content and develop a strong grasp of the tongue.