A second large US deal-of-the-day website is preparing to launch in the UAE - raising the question of how many coupons the market can take.
This month the industry giant Groupon started offering heavily discounted deals on meals, spa treatments and other goods and services in Abu Dhabi and Dubai. Now LivingSocial, Groupon's main rival in the US, is gearing up to launch in both cities.
The newcomer will also face competition from home-grown sites such as GoNabit and Cobone.
GoNabit's chief executive Dan Stuart said he welcomed the increased competition, which he felt would help increase the size of the market.
But would it also make it harder for his firm to secure the best deals? "We have seen other competition enter the market that has aggressively tried to win business from us," he said. "Despite that we have continued to win the highest-quality deals in the market.
"We have existing buyer and business relationships that have been nurtured over time. As long as we continue to look after these relationships then we will continue to be successful."
Groupon is the US market leader, credited with creating the daily deal model, which uses the power of group buying to give steep discounts.
Each offer is confirmed only when a certain number of people have clicked "buy".
Each customer is then sent a voucher for the restaurant, spa or other supplier.
Faisal Haq, Groupon's managing director in the Middle East, was equally sanguine about the rivalry.
"Competition is excellent, it always keeps you on your toes," he said when his site went live on March 1. "There are a lot of benefits for the consumer in this kind of market.
"Groupon is a phenomenon and Groupon clones are also a phenomenon which has followed the success of Groupon.
"We're looking forward to having our position of primacy in the market over here," he said.
He added that he was not concerned that rival companies would affect Groupon's ability to secure the most attractive deals.
The reaction of internet users in the UAE has been overwhelmingly positive. Vineetha Menon said on Twitter: "LivingSocial in Dubai. Can we have too many discount sites? Never. Bring on the deals!"
Nick Gonzalez tweeted: "Groupon and LivingSocial are really fighting over Dubai ... ads everywhere."
And Jo Akkawi said: "Oh my. LivingSocial advertising just hit networks across the region."
LivingSocial has set up separate websites for Abu Dhabi and Dubai, giving details of the services it plans to offer and inviting subscribers to register.
Groupon followed a similar process, inviting subscribers to sign up from January before going live with daily offers.
The company is advertising on other websites and sending promotional e-mails to prospective customers.
csimpson@thenational.ae
Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Takestep%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20March%202018%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohamed%20Khashaba%2C%20Mohamed%20Abdallah%2C%20Mohamed%20Adel%20Wafiq%20and%20Ayman%20Taha%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Cairo%2C%20Egypt%0D%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20health%20technology%0D%3Cbr%3E%3Cstrong%3EEmployees%3A%3C%2Fstrong%3E%20%2011%20full%20time%20and%2022%20part%20time%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20pre-Series%20A%3C%2Fp%3E%0A
The biog
Family: wife, four children, 11 grandchildren, 16 great-grandchildren
Reads: Newspapers, historical, religious books and biographies
Education: High school in Thatta, a city now in Pakistan
Regrets: Not completing college in Karachi when universities were shut down following protests by freedom fighters for the British to quit India
Happiness: Work on creative ideas, you will also need ideals to make people happy
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
The cost of Covid testing around the world
Egypt
Dh514 for citizens; Dh865 for tourists
Information can be found through VFS Global.
Jordan
Dh212
Centres include the Speciality Hospital, which now offers drive-through testing.
Cambodia
Dh478
Travel tests are managed by the Ministry of Health and National Institute of Public Health.
Zanzibar
AED 295
Zanzibar Public Health Emergency Operations Centre, located within the Lumumba Secondary School compound.
Abu Dhabi
Dh85
Abu Dhabi’s Seha has test centres throughout the UAE.
UK
From Dh400
Heathrow Airport now offers drive through and clinic-based testing, starting from Dh400 and up to Dh500 for the PCR test.