When you are a top-notch, filthy rich, style-conscious and naturally hard-working executive, you invariably end up sitting down on your office chair for over 12 hours a day; and while you generally associate sitting down with making yourself comfortable, the mechanics of the situation are such that your backside actually suffers. After 12 hours, with the seat's foam thrusting upwards, its flat surface making no provisions for the curves and protrusions of your body, you are unlikely to be a very comfortable executive, however top-notch, filthy rich, style-conscious and naturally hard-working you may remain. After 12 hours, your backside is in pain, your back is sweaty, your arm muscles are contorted and your body has been generally mispositioned for hours on end.
Enter the Ares Line Xten chair, designed by the Italian firm Pininfarina and billed by many a press release as the "million dollar office chair". It is the race car of office seating, armed with an optimally ventilated backrest, Dynatec fabric (designed for Olympic athletes), the Armtronic precision position adjustment system and Technogel "seating technology" that "hugs and forms around the body", in doing so reducing backside strain by a quantified 60 per cent. Thus equipped, the Xten seems to give convincing answers to all possible questions of comfort. It may be that this chair will accommodate you in ways that even your pretty young secretary still refuses to.
At the Office Furnishing Interior Solutions outlet off the Maktoum Bridge in Dubai, sales assistant Firdaus Irani explained to me that the Xten was the only truly ergonomically certified chair in the world. "It has gone through very strenuous tests," he pointed out. Climbing onto the little platform on which it stood proud, I could not fend off the sense that this poor chair had been oversold; had I been walking casually through the store, the Xten would not have stopped me.
However, as the Xten's brochure cautions: before you consider sitting in the Xten, always remember to ask yourself, "Are you ready for a real emotion?" I edged in to the seat, anticipating nothing in particular. My backside cried out in instant rapture. I noticed that the back rest bent perfectly smoothly, and that the armrests easily adjusted to the optimum height in a second. "Nincompoop," I berated myself while relishing the moment. "No wonder you've never had a pretty young secretary."
I should have trusted the Pininfarina brand name from the start. I should have known to expect - from the designers of, among other emotionally disruptive and expensive toys, the Ferrari, the Maserati and the Ford Focus - an emotional jolt. I had been a fool. I hadn't been ready for a real emotion. The Xten retails at Dh 10,000. It only cost a million bucks to design; my editors and I thought otherwise thanks to a few vaguely worded press reports. It has been on sale in the UAE for just under a year, and almost 40 have been purchased. It comes in four default colours: metallic Maserati blue, Ferrari red, grey and anthracite - but special colours can be arranged on demand. I asked Irani about what's next for the Xten; what add-ons and upgrades and special models we might expect.
"There will be no models," he answered. "It is one of a kind." Turning to go, I ended up facing the Xten momentarily, and noticed that, from the front, it resembles an animatronic robot with its arms raised. "Now you know," it seemed to be saying, cheering itself on, "no matter how much they're selling me for, I really am a million dollar chair."
@email:yrakha@thenational.ae
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The specs
Engine: 5.0-litre supercharged V8
Transmission: Eight-speed auto
Power: 575bhp
Torque: 700Nm
Price: Dh554,000
On sale: now
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Starring: Vijay, Sneha, Prashanth, Prabhu Deva, Mohan
BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
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Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
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The five pillars of Islam
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Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
Profile of Udrive
Date started: March 2016
Founder: Hasib Khan
Based: Dubai
Employees: 40
Amount raised (to date): $3.25m – $750,000 seed funding in 2017 and a Seed round of $2.5m last year. Raised $1.3m from Eureeca investors in January 2021 as part of a Series A round with a $5m target.
'How To Build A Boat'
Jonathan Gornall, Simon & Schuster
SPECS
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COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Company Profile
Name: JustClean
Based: Kuwait with offices in other GCC countries
Launch year: 2016
Number of employees: 130
Sector: online laundry service
Funding: $12.9m from Kuwait-based Faith Capital Holding
Play-off fixtures
Two-legged ties to be played November 9-11 and November 12-14
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COMPANY PROFILE
Company name: BorrowMe (BorrowMe.com)
Date started: August 2021
Founder: Nour Sabri
Based: Dubai, UAE
Sector: E-commerce / Marketplace
Size: Two employees
Funding stage: Seed investment
Initial investment: $200,000
Investors: Amr Manaa (director, PwC Middle East)
Company%20Profile
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KINGDOM%20OF%20THE%20PLANET%20OF%20THE%20APES
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The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
The%20specs
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