Boosted by recent advancements in Generative AI (GenAI), the integration of big data analytics and GenAI has given birth to a transformative force that can unlock the full potential of government operations like never before. By analysing large volumes of data, identifying patterns, and correlations, and developing predictions and plans based on that insight, GenAI can help government agencies and entities make better-informed decisions and develop more effective policies without having to rely solely on human analysts. The benefits of data-driven decision-making are clear, having the potential to drive efficiency, improve service delivery, and enhance the overall well-being of citizens. But before recognizing its potential, and acknowledging recent real-world applications of GenAI in government, we need to consider the current challenges facing administrations today. Many government operations around the world, while vital for the functioning of a society, can become slowed down by excessive bureaucracy and sometimes outdated processes, making them slow to respond to changing circumstances. The traditional approach to decision-making in government has relied heavily on human expertise, which can sometimes be limited by cognitive biases and time constraints, often leading to suboptimal decisions, which in turn result in inefficiencies, higher costs, and inadequate service delivery. Add to that, government agencies are increasingly struggling to cope with the growing complexity and magnitude of data available to them for decision-making. The cost of inefficiency in government operations can be significant, resulting in missed opportunities to improve citizens' lives. What is no doubt becoming clearer is, that by leveraging big data analytics and GenAI, government agencies can enhance their ability to predict future trends and proactively develop strategies to address emerging issues. These technologies can improve the allocation of resources, streamline service delivery, and make government operations more transparent and accountable. Big data and GenAI complement each other seamlessly. Where big data provides the vast quantities of information needed to train AI models, GenAI extracts valuable insights from it, and assists in formulating plans based on those insights. The synergy between the two allows for near real-time analysis and response to changing parameters and situations. The implementation of big data analytics and GenAI in government will require some key steps to be effective. Significant investment in infrastructure and technology, data management and AI systems is a must, as is developing skills around AI. Government staff need to be trained to understand these technologies, and how GenAI can be used to support their work. Additionally, they could be resistant to change for a variety of reasons. Hence, it would be crucial for government agencies to provide ongoing training and upskill their workforce. The integration of big data analytics and Gen AI holds the key to unlocking the full potential of government operations, enhancing service delivery, and improving the lives of citizens. By overcoming the challenges of investment, and employee training, governments can harness the power of data-driven decision-making to solve complex problems, address emerging challenges, and create a brighter future for all.