Ocean view and overwater villas come complete with private plunge pool, deck loungers, exquisite ocean and sunset views, a private patio and outside deck. Photo: Bab Al Nojoum
Ocean view and overwater villas come complete with private plunge pool, deck loungers, exquisite ocean and sunset views, a private patio and outside deck. Photo: Bab Al Nojoum
Ocean view and overwater villas come complete with private plunge pool, deck loungers, exquisite ocean and sunset views, a private patio and outside deck. Photo: Bab Al Nojoum
Ocean view and overwater villas come complete with private plunge pool, deck loungers, exquisite ocean and sunset views, a private patio and outside deck. Photo: Bab Al Nojoum

Bab Al Nojoum Hudayriyat hotel review: Not even rain can dampen Abu Dhabi retreat's charm


Steve Luckings
  • English
  • Arabic

Abu Dhabi is a city swimming in luxury hotels, where wonders of modern architecture dominate the skyline.

But there is one resort that offers something different, a rustic retreat right on the doorstep.

Bab Al Nojoum Hudayriyat offers coastal captivation for you and your family to discover your inner explorer.

The National checks in to one of the recently opened villas to experience what a city escape without leaving the city is like.

The welcome

Checking in to Bab Al Nojoum Hudayriyat is something of an adventure in itself.

Known colloquially as “the bridge to nowhere”, the imposing Hudayriyat Bridge must be traversed to reach the island. Then follows a series of roundabouts, but at least the journey gives you plenty of time to map out activities for your stay.

On arrival, staff take our bags while our family of five await check-in. It's not your typical hotel lobby. It's small but spacious with the dining area and beach just beyond. Minimalism is very much the theme – books scattered sparsely on bookshelves all contain the word or some variation of it – and we're welcomed with a fruity turquoise drink that's delicious.

Check-in is easy and an electric buggy, one of the many components making up the hotel's commitment to sustainability, arrives to transport us to our ocean view villa.

The neighbourhood

Bab Al Nojoum Hudayriyat caters for all budgets, from tents on the beach to vintage vans and chalets. The luxury ocean view and overwater villas are the latest expansion and come complete with their own private plunge pool, deck loungers, exquisite ocean and sunset views, a private patio and outside deck.

The resort offers a wide range of activities for all its guests including fitness and wellness classes on the beach for parents and giant jenga and an obstacle course for the children. For those who love the water, there is a wide range of aqua activities from kayaking to jet-skis.

Outside the resort's grounds, guests are even more spoilt for choice. 321 Sports is a multi-sport complex featuring a running track, football pitches, basketball, padel and tennis courts.

Bikers can head to the BMX Park and cyclists who really want to raise their heartrate can tackle the 10km loop. Bicycles can be hired for about Dh30 an hour for children and Dh90 for adults. For the more intrepid explorers, there are ropes and walls to navigate at Circuit X Adventure Park.

The nearby Marsana Beach offers a range of cafes, restaurants and a well-stocked shop.

The resort offers evening entertainment with an outdoor cinema, although, due to adverse weather during our stay, this is closed.

The scene

Bab Al Nojoum's unique setting offers plenty of time for reflection and rejuvenation. Promoting sustainability through conscious cuisine and a plastic-free policy, the resort has a real “back-to-basics” feel.

The shoreline is picturesque, though the beach area immediately outside our villa is still being developed – thankfully it doesn't ruin the view. Beachgoers can take a short walk towards the tented accommodation, which only takes a minute.

The hotel's tagline is “love life outside” and it's easy to see why. The waters of the Arabian Gulf glisten outside our villa and the garden is walled either side for privacy without spoiling the view.

Due to the bad weather forecast, all water activities are cancelled and sun loungers stored away, confining us to the villa. But this is no hardship. The private pool is toasty and spectacular views make for the perfect setting while awaiting the storm.

The room

The ocean view villas and nearby overwater villas were opened in January 2024 as part of Modon's latest expansion.

With a nautical theme and Mediterranean finish, our two-bedroom villa has little turtle cards placed throughout with suggestions on how we can better protect our oceans.

Our bedroom has a king-size bed with plenty of room for storage and a standalone bath in the en suite. My two sons take the room opposite that has two single beds and a shower in the en suite.

The villa has its own private pool, sun loungers and an area for dining as well as a lovely space to relax at the bottom of the garden.

The food

The resort has two restaurants on site. Our first pick is 28 Degrees due to its outdoor dining, but the threat of bad weather puts paid to this.

Instead we dine at La Cocinna, situated next to the reception check-in. As the only patrons we are waited on hand and foot. Our waiter, Arnold, arranges for my youngest son to make his own pizza in the woodstove oven, which he absolutely loves. He also arranges for the kitchen to fix my eldest son pancakes despite it not being on the all-inclusive menu.

For the more sophisticated palette, there is an excellent international selection of meats as well as vegetarian dishes. For starters, we have the aubergine with feta cheese as well as bread served with olive oil, grape juice and olives.

My partner and daughter both have the lamb chops, which are succulent and moreish, while I opt for the Wagyu rib-eye steak at Arnold's suggestion. I don't regret it. Tender and cooked to perfection, it more than holds its own alongside dishes from more established steakhouses in the city.

The same restaurant offers the breakfast buffet and caters for all tastes. There's cereal and pastries as well as shakshuka, cold cuts and a wide fruit selection. Hot items include everything from baked beans and sausages to Indian options and made-to-order eggs.

The service

Staff are warm, welcoming and clearly well trained. The resort manager meets me for a coffee and all the staff at La Coccina are incredibly friendly, particularly our new friend Arnold.

Highs and lows

The resort is really lovely and genuinely does offer a different experience to almost every other hotel in Abu Dhabi. The atmosphere is relaxed and there is an abundance of activities to keep all ages entertained. The villas and luxury tents are ideal settings to get together with friends and family.

There are very few lows, but I would suggest a simple “water heater” sticker be added to help guests easily find this essential switch.

Also, the lounge-kitchen area can feel a little crowded with five people and is perhaps more greeting room than living room. Thankfully, it does make everyone gravitate to the outside area, which is by far the best feature.

The insider tip

Plan your activities before arrival. There is almost too much to do and it helps to have a clear plan of how you're going to spend your time. Also, make sure to turn the water switch on in your room if you want a hot shower.

The verdict

Bab Al Nojoum. Photo: Bab Al Nojoum
Bab Al Nojoum. Photo: Bab Al Nojoum

My family and I really enjoy our stay at Bab Al Nojoum. The setting is beautiful and there are just a few little teething problems for the management to fix. The luxury accommodation is great but I might like to try the camping area next time.

The bottom line

Rates start from Dh3,900 for a two-bedroom ocean view villa based on two adults and three children, excluding taxes and fees; check-in at 3pm and check-out at noon; babalnojoum.com.

This review was conducted at the invitation of the hotel and reflects hotel standards during this time. Services may change in the future.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

PRO BASH

Thursday’s fixtures

6pm: Hyderabad Nawabs v Pakhtoon Warriors

10pm: Lahore Sikandars v Pakhtoon Blasters

Teams

Chennai Knights, Lahore Sikandars, Pakhtoon Blasters, Abu Dhabi Stars, Abu Dhabi Dragons, Pakhtoon Warriors and Hyderabad Nawabs.

Squad rules

All teams consist of 15-player squads that include those contracted in the diamond (3), platinum (2) and gold (2) categories, plus eight free to sign team members.

Tournament rules

The matches are of 25 over-a-side with an 8-over power play in which only two fielders allowed outside the 30-yard circle. Teams play in a single round robin league followed by the semi-finals and final. The league toppers will feature in the semi-final eliminator.

Gulf Under 19s final

Dubai College A 50-12 Dubai College B

The specs: Volvo XC40

Price: base / as tested: Dh185,000

Engine: 2.0-litre, turbocharged in-line four-cylinder

Gearbox: Eight-speed automatic

Power: 250hp @ 5,500rpm

Torque: 350Nm @ 1,500rpm

Fuel economy, combined: 10.4L / 100km

The biog

Age: 59

From: Giza Governorate, Egypt

Family: A daughter, two sons and wife

Favourite tree: Ghaf

Runner up favourite tree: Frankincense 

Favourite place on Sir Bani Yas Island: “I love all of Sir Bani Yas. Every spot of Sir Bani Yas, I love it.”

Farage on Muslim Brotherhood

Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.

Europe wide
Some of French groups are threatening Friday to continue their journey to Brussels, the capital of Belgium and the European Union, and to meet up with drivers from other countries on Monday.

Belgian authorities joined French police in banning the threatened blockade. A similar lorry cavalcade was planned for Friday in Vienna but cancelled after authorities prohibited it.

PROFILE OF HALAN

Started: November 2017

Founders: Mounir Nakhla, Ahmed Mohsen and Mohamed Aboulnaga

Based: Cairo, Egypt

Sector: transport and logistics

Size: 150 employees

Investment: approximately $8 million

Investors include: Singapore’s Battery Road Digital Holdings, Egypt’s Algebra Ventures, Uber co-founder and former CTO Oscar Salazar

'Munich: The Edge of War'

Director: Christian Schwochow

Starring: George MacKay, Jannis Niewohner, Jeremy Irons

Rating: 3/5

Updated: August 21, 2024, 9:27 AM