Be it mocked-up images of severed heads or unveiled threats of hospital beds, David Haye has been consistently crude in his crusade to disrespect and ridicule Wladimir Klitschko.
The British heavyweight champion's grandest gesture of denigration, however, will come tonight when the bell sounds to signal the end of his unification fight in Hamburg.
The only question is who will be the subject of his final act of slighting: Klitschko or the boxing public? Win or lose, Haye will struggle to duck or weave past expectations cast upon him by the sport's traditionalists.
He will be expected to show a rare glimmer of grace. He will be expected to embrace his nemesis. And he will be expected to speak of his opponent's strengths and spirited character.
If he refuses to enrol in this ethical square dance and instead maintains an aggressive, contemptuous approach towards his opponent, he will be criticised and castigated by pundits and boxing insiders, people who will say dark things about Haye long after the names he called Klitschko are forgotten.
Yet if he conforms to historical convention, his three years of mudslinging and trash-talking will be revealed as nothing but hot air, a series of lies generated to convince the public his motivation is not money but rather a desire to pulverise a man he loathes.
It is a contest Haye can hardly win.
Still, pre-fight posturing is as much a part of pugilism as perspiration. Muhammad Ali grabbed the sport by its vein-bulging neck in the early 1960s when he arrived on the scene as an Olympic gold-medallist who cockily recited rhymes predicting the round in which he would knock out his opponent.
One such quintessential couplet delivered ahead of his 1964 title fight detailed: "Here I predict Sonny Liston's dismemberment / I'll hit him so hard, he'll forget where October-November went." As great as Ali was, and he remains widely regarded as the greatest boxer of all time, much of his charm was built on the commotion and feverishness he was capable of creating through his pre-fight posturing.
In a television interview he said that he took the idea of trash-talking from George Wagner, an American professional wrestler whom people loved to hate.
"I got this from Gorgeous George," Ali said. "I saw him doing it and thought, this is a good idea, he is getting rich. So I started talking, 'I am the greatest, I cannot be beat, I'm too pretty to be a fighter' …"
Building hype around themselves continued to be a marketing ploy implemented by boxers throughout the 20th century. But it was not until the arrival of "Iron" Mike Tyson, the intimidating American, that trash-talking truly landed in the gutter.
Here was a man who opted not for stanzas of sardonic poetry, but instead simply spoke straight of his savage intentions.
When, in 2002, he sounded out British boxer Lennox Lewis for a future fight, he announced he was "the best ever".
But he did not stop there, adding: "There's never been anyone as ruthless as me. I'm Sonny Liston. I'm Jack Dempsey. I'm from their cloth. There is no one who can match me. My style is impetuous, my defence is impregnable and I'm just ferocious.
"I want his heart. I want to eat his children."
Unlike Tyson, Lewis refused to bite. Instead, the powerful Englishman did his talking in the ring, where he reduced the menacing figure of Tyson to a moveable punching bag before flooring him in the eighth round.
Lewis's trainer that day was the American, Emanuel Steward, a venerated figure in the sport. Tonight, Steward, now 66, will be in Klitschko's corner. He is understandably unmoved by Haye's blatant braggadocio.
"Haye thinks we're worried about him? That is a joke," Steward said.
"I have never seen Wladimir in such a great state of mind. I feel the same way I did before Lennox's fight with Tyson, or Tommy Hearns before his fight with Roberto Duran. And when I feel this good, everything's OK."
Much of the Haye-inspired hype surrounding tonight's fight at the Imtech Arena is the product of the 30-year-old Londoner's immense confidence mixed with his distinct lack of respect for either his opponent or any sort of moral code.
This week he cited the E. coli virus that has killed 48 people in Germany as being "more dangerous" than Klitschko. In 2009, he wore a T-shirt to a news conference in Germany with an artist's rendering of Haye holding up the heads of Klitschko and his brother, Vitali, who is also a boxer.
On Thursday, Haye posted on his Twitter account a link to a crass, mock-subtitled video featuring an actor playing Adolf Hitler apparently discussing the imminent demise of Wladimir and Vitali at the hands of England's "Haye-maker".
With both brothers based in Hamburg and the fight taking place in the city, a video igniting memories of Germany's Nazi past is as bad-taste as it gets, and the British Boxing Board of Control revealed that they have warned the WBA champion about his conduct.
The insults have lost Haye many fans, several of whom are disgusted by the manner in which he has treated the reigning WBO and IBF champion. Klitschko even claims that when he was in London recently, the majority of people who approached him said they wanted him to beat Haye.
Yet while the Ukrainian merely dismissed Haye's insults as "trash … disgraceful and disrespectful", his trainer acknowledged that the Briton's cocksure display of confidence means he is proving to be an altogether different proposition to previous opponents.
Klitschko has not faced a fighter with such high belief in his abilities since he was knocked down three times in 2005 by the Nigerian Samuel Peter before recovering to win on points.
"Haye brings to the ring speed, power and the mind set of a winner," Steward said.
"He's confident, and that's something Wladimir hasn't experienced since his first fight with Sam Peter. There's a whole new energy that Haye brings that Wladimir has not had to deal with since then."
With both boxers intimating that the trash talk has run its course, the next joust will be physical rather than verbal.
The three-year wait is over, the time for talking is complete and tonight, at least, actions speak louder than words.
gmeenaghan@thenational.ae
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Know your cyber adversaries
Cryptojacking: Compromises a device or network to mine cryptocurrencies without an organisation's knowledge.
Distributed denial-of-service: Floods systems, servers or networks with information, effectively blocking them.
Man-in-the-middle attack: Intercepts two-way communication to obtain information, spy on participants or alter the outcome.
Malware: Installs itself in a network when a user clicks on a compromised link or email attachment.
Phishing: Aims to secure personal information, such as passwords and credit card numbers.
Ransomware: Encrypts user data, denying access and demands a payment to decrypt it.
Spyware: Collects information without the user's knowledge, which is then passed on to bad actors.
Trojans: Create a backdoor into systems, which becomes a point of entry for an attack.
Viruses: Infect applications in a system and replicate themselves as they go, just like their biological counterparts.
Worms: Send copies of themselves to other users or contacts. They don't attack the system, but they overload it.
Zero-day exploit: Exploits a vulnerability in software before a fix is found.
South Africa World Cup squad
South Africa: Faf du Plessis (c), Hashim Amla, Quinton de Kock (w), JP Duminy, Imran Tahir, Aiden Markram, David Miller, Lungi Ngidi, Anrich Nortje, Andile Phehlukwayo, Dwaine Pretorius, Kagiso Rabada, Tabraiz Shamsi, Dale Steyn, Rassie van der Dussen.
Gender equality in the workplace still 200 years away
It will take centuries to achieve gender parity in workplaces around the globe, according to a December report from the World Economic Forum.
The WEF study said there had been some improvements in wage equality in 2018 compared to 2017, when the global gender gap widened for the first time in a decade.
But it warned that these were offset by declining representation of women in politics, coupled with greater inequality in their access to health and education.
At current rates, the global gender gap across a range of areas will not close for another 108 years, while it is expected to take 202 years to close the workplace gap, WEF found.
The Geneva-based organisation's annual report tracked disparities between the sexes in 149 countries across four areas: education, health, economic opportunity and political empowerment.
After years of advances in education, health and political representation, women registered setbacks in all three areas this year, WEF said.
Only in the area of economic opportunity did the gender gap narrow somewhat, although there is not much to celebrate, with the global wage gap narrowing to nearly 51 per cent.
And the number of women in leadership roles has risen to 34 per cent globally, WEF said.
At the same time, the report showed there are now proportionately fewer women than men participating in the workforce, suggesting that automation is having a disproportionate impact on jobs traditionally performed by women.
And women are significantly under-represented in growing areas of employment that require science, technology, engineering and mathematics skills, WEF said.
* Agence France Presse
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Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
How to improve Arabic reading in early years
One 45-minute class per week in Standard Arabic is not sufficient
The goal should be for grade 1 and 2 students to become fluent readers
Subjects like technology, social studies, science can be taught in later grades
Grade 1 curricula should include oral instruction in Standard Arabic
First graders must regularly practice individual letters and combinations
Time should be slotted in class to read longer passages in early grades
Improve the appearance of textbooks
Revision of curriculum should be undertaken as per research findings
Conjugations of most common verb forms should be taught
Systematic learning of Standard Arabic grammar
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ICC men's cricketer of the year
2004 - Rahul Dravid (IND) ; 2005 - Jacques Kallis (SA) and Andrew Flintoff (ENG); 2006 - Ricky Ponting (AUS); 2007 - Ricky Ponting; 2008 - Shivnarine Chanderpaul (WI); 2009 - Mitchell Johnson (AUS); 2010 - Sachin Tendulkar (IND); 2011 - Jonathan Trott (ENG); 2012 - Kumar Sangakkara (SL); 2013 - Michael Clarke (AUS); 2014 - Mitchell Johnson; 2015 - Steve Smith (AUS); 2016 - Ravichandran Ashwin (IND); 2017 - Virat Kohli (IND); 2018 - Virat Kohli; 2019 - Ben Stokes (ENG); 2021 - Shaheen Afridi
Director: Jon Favreau
Starring: Donald Glover, Seth Rogen, John Oliver
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Tenet
Director: Christopher Nolan
Stars: John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Michael Caine, Kenneth Branagh
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Safety 'top priority' for rival hyperloop company
The chief operating officer of Hyperloop Transportation Technologies, Andres de Leon, said his company's hyperloop technology is “ready” and safe.
He said the company prioritised safety throughout its development and, last year, Munich Re, one of the world's largest reinsurance companies, announced it was ready to insure their technology.
“Our levitation, propulsion, and vacuum technology have all been developed [...] over several decades and have been deployed and tested at full scale,” he said in a statement to The National.
“Only once the system has been certified and approved will it move people,” he said.
HyperloopTT has begun designing and engineering processes for its Abu Dhabi projects and hopes to break ground soon.
With no delivery date yet announced, Mr de Leon said timelines had to be considered carefully, as government approval, permits, and regulations could create necessary delays.
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
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Frankenstein in Baghdad
Ahmed Saadawi
Penguin Press
The 100 Best Novels in Translation
Boyd Tonkin, Galileo Press
UAE cricketers abroad
Sid Jhurani is not the first cricketer from the UAE to go to the UK to try his luck.
Rameez Shahzad Played alongside Ben Stokes and Liam Plunkett in Durham while he was studying there. He also played club cricket as an overseas professional, but his time in the UK stunted his UAE career. The batsman went a decade without playing for the national team.
Yodhin Punja The seam bowler was named in the UAE’s extended World Cup squad in 2015 despite being just 15 at the time. He made his senior UAE debut aged 16, and subsequently took up a scholarship at Claremont High School in the south of England.