2007/08: Premier League position: 12th. FA Cup: 4th round. League Cup: 3rd round. Top scorer: Michael Owen, 13. Managers: Sam Allardyce, Nigel Pearson, Kevin Keegan. Synopsis: the first season of the Mike Ashley era sees the new owner sack Allardyce and, much to the delight of fans, bring back Kevin Keegan for his second spell as manager. An unbeaten seven-game run in March/April secures the club's top-flight status. But cracks were already appearing between Keegan and Ashley over the club's direction. Getty

The Mike Ashley era: British billionaire's 13 years in charge at Newcastle United – in pictures