Etihad Airways has partnered with Manchester City to design a bespoke match-day jersey to recognise the global effort made in beginning the recovery from the coronavirus crisis.
The Abu Dhabi-based airline, whose logo occupies the front of the City shirt, have dedicated that space to the "Cityzens Giving For Recovery" campaign, a 12-month initiative by the City Football Group and Manchester City to help communities get back on their feet.
The Premier League champions will wear the shirt for their first match back following the top flight's postponement because of the pandemic, in Wednesday's home fixture against Arsenal.
"Cityzens Giving For Recovery" focuses on providing support directly to nine recovery-linked projects around the world, fundraising, the use of club facilities, and resources. Each of the nine clubs within City Football Group, staff, players, coaches and fans will be involved.
Robin Kamark, chief commercial officer, Etihad Aviation Group said: “Giving back to the community is a priority for Etihad, and a commitment we take seriously as an organisation. As we navigate our way through a new world, recovery is paramount to us getting back on our feet, and restarting again, stronger than before.
“We value the decade-long partnership we’ve shared with Manchester City, and are excited to continue working together throughout the campaign to support communities in their recovery efforts.”
Omar Berrada, chief operating officer at Manchester City, added: “We are hugely grateful to our partners at Etihad for enabling us to use our most visible and significant asset to promote ‘Cityzens Giving For Recovery’. As ever, it demonstrates the enduring depth and value of our partnership.
“At a time when so many around the world have suffered enormous loss, we are proud to be introducing our new campaign to help our communities around the world get back on their feet.”
