Rag & Bone opens its first UAE store

Rag & Bone’s ad campaign starring Binx Walton (Courtesy: Rag & Bone)

New York fashion brand Rag & Bone has opened its first ever store in Dubai. The long awaited opening is a welcome addition to the vibrant area of City Walk in Al Safa.

The store itself is full of the core wardrobe staples the label is best known for: understated cargo trousers, chic faded denim swing tops and graphic woven tube dresses. The brand’s spring/summer collection is quintessential understated New York style, where sports chic meets streetwear, with just enough of an added grown-up edge. The simplicity of each piece is the secret to the brand’s success — it is this carefully considered design that makes Rag & Bone a go-to label for quietly cool separates.

Founded in New York in 2002 by British-born Marcus Wainwright and David Neville, the Dubai store is their latest overseas venture.

In addition to the newly opened location, Rag & Bone has also launched its newest ad campaign, running in the form of edgy, black and white images, and starring model Binx Walton.

Rag & Bone is now open in City Walk Dubai.