Let me test out a theory on you. One of the biggest movies of all time was Raiders of the Lost Ark. It was directed by Steven Spielberg and produced by George Lucas – pretty much the most successful team of moviemakers in history – and it spawned three follow-up pictures, each one a major box office success.
The hero character of the series was called, what? Do you remember?
Of course you do. It was “Indiana Smith”, the swashbuckling archaeologist action man played, perfectly, by Harrison Ford.
That’s what he was called at first, anyway. During the development phase of the project, though, “Indiana Smith” just didn’t seem right to Spielberg and Lucas. There was just some mysterious spark that seemed missing from the name, some lack of zip or punch.
So they finally settled on “Indiana Jones”, and the rest was a multibillion dollar movie.
The question this raises is, would the movies have been as successful if Spielberg and Lucas had stuck with their original name? Does Indiana Smith and the Temple of Doom have the same magic ring? I can't help but think not. And although there is no hard evidence to prove this, there's a powerful sense that "Indiana Jones" is the name for a major movie here, and "Indiana Smith" is the name of a one-picture so-so performer.
In other words, it’s hard to know when you embark on making a movie – or a television show or, I suppose, any other kind of risky enterprise – exactly what’s going to work and what’s going to fail. Or why.
There are about 700 million iPhones in use worldwide, though apparently very few of their owners are much interested in Steve Jobs, the creator and impresario of the smartphone. The recently released Steve Jobs, a biographical film directed by Danny Boyle and written by Aaron Sorkin, has sputtered to a slow crawl at the box office. That came as an unwelcome surprise to the studio, Universal, which expected the movie to make about US$20 million last week. It took in less than $10 million.
And that's not the only highly-anticipated autumn movie that has had a hard time finding an audience. Rock the Kasbah, a Bill Murray-starring action comedy and the musical Jem and the Holograms both flopped in cinemas. And Vin Diesel's latest project, The Last Witch Hunter, hasn't shown much success there, either.
It's easy in hindsight to point out each picture's flaws. Audiences may not be interested in more Vin Diesel after this year's gigantic hit Furious 7. And there's no real reason why iPhone owners would be all that intrigued by the life and times of Apple's CEO – after all, everyone owns a toaster, too, but who would line up to see a biographical film about Charles Strite? (He invented the modern pop-up toaster, which I'm sure you knew.)
Maybe people are tired of Bill Murray. Maybe they don't want to see any more musicals. Maybe the lacklustre box office response to Tom Hanks' and Steven Spielberg's latest collaboration, Bridge of Spies, is just a symptom of bad timing or seasonal tastes. But all told, the autumn losers at the box office represent more than $200 million worth of studio investments when the cost of each film and the requisite promotional efforts are totalled up. A rational person – someone fluent in current business trends and elemental economic philosophy – might expect the studios involved to rethink their strategy, to rework the ways in which projects get moved from "maybe" to "roll film".
That won't happen. The people who make movies – and the people who pay for them, which includes studios and hedge funds and large pools of investment cash – know that there really is no way to know why one movie soars and another crashes. There isn't a rational explanation behind the success of The Martian and the total collapse of The Last Witch Hunter. Both movies have big stars; both have compelling stories with book tie-ins; both promise a certain kind of action and suspense. And there's no particular underlying logic to explain why Bill Murray's latest offering suffered while Jack Black's, Goosebumps, has done so well.
Trying to make sense of it all, in fact, is a sure-fire way to lose more. People who come to Hollywood convinced they’re gifted with a nose for hits – people, in other words, who are delusional and possibly insane – are like those inveterate gamblers who insist that have a “system” to beat the house.
There is no system. Sometimes you make a movie that stars Indiana Jones, and sometimes you make a movie that stars Indiana Smith. You never really know which is which until the movie is in the cinema. And by then it’s too late.
Next week, the latest James Bond picture gets released in the UAE and the US. Spectre is already doing spectacular business in its first week in London, so expectations are high.
It’s a good thing, then, Ian Fleming didn’t name his famous spy something else. It’s hard to imagine audiences would still be excited by this piece of dialogue: “The name is Smith. James Smith.”
Rob Long is a writer and producer based in Hollywood
On Twitter: @rcbl
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
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Our legal consultants
Name: Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
Killing of Qassem Suleimani
Dark Souls: Remastered
Developer: From Software (remaster by QLOC)
Publisher: Namco Bandai
Price: Dh199
Long Shot
Director: Jonathan Levine
Starring: Charlize Theron, Seth Rogan
Four stars
'Midnights'
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How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
The%20specs
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Bharatanatyam
A ancient classical dance from the southern Indian state of Tamil Nadu. Intricate footwork and expressions are used to denote spiritual stories and ideas.
COMPANY%20PROFILE
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Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
Company profile
Name: Back to Games and Boardgame Space
Started: Back to Games (2015); Boardgame Space (Mark Azzam became co-founder in 2017)
Founder: Back to Games (Mr Azzam); Boardgame Space (Mr Azzam and Feras Al Bastaki)
Based: Dubai and Abu Dhabi
Industry: Back to Games (retail); Boardgame Space (wholesale and distribution)
Funding: Back to Games: self-funded by Mr Azzam with Dh1.3 million; Mr Azzam invested Dh250,000 in Boardgame Space
Growth: Back to Games: from 300 products in 2015 to 7,000 in 2019; Boardgame Space: from 34 games in 2017 to 3,500 in 2019
Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
Company profile
Date started: January, 2014
Founders: Mike Dawson, Varuna Singh, and Benita Rowe
Based: Dubai
Sector: Education technology
Size: Five employees
Investment: $100,000 from the ExpoLive Innovation Grant programme in 2018 and an initial $30,000 pre-seed investment from the Turn8 Accelerator in 2014. Most of the projects are government funded.
Partners/incubators: Turn8 Accelerator; In5 Innovation Centre; Expo Live Innovation Impact Grant Programme; Dubai Future Accelerators; FHI 360; VSO and Consult and Coach for a Cause (C3)
COMPANY%20PROFILE
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THE POPE'S ITINERARY
Sunday, February 3, 2019 - Rome to Abu Dhabi
1pm: departure by plane from Rome / Fiumicino to Abu Dhabi
10pm: arrival at Abu Dhabi Presidential Airport
Monday, February 4
12pm: welcome ceremony at the main entrance of the Presidential Palace
12.20pm: visit Abu Dhabi Crown Prince at Presidential Palace
5pm: private meeting with Muslim Council of Elders at Sheikh Zayed Grand Mosque
6.10pm: Inter-religious in the Founder's Memorial
Tuesday, February 5 - Abu Dhabi to Rome
9.15am: private visit to undisclosed cathedral
10.30am: public mass at Zayed Sports City – with a homily by Pope Francis
12.40pm: farewell at Abu Dhabi Presidential Airport
1pm: departure by plane to Rome
5pm: arrival at the Rome / Ciampino International Airport
The Dark Blue Winter Overcoat & Other Stories From the North
Edited and Introduced by Sjón and Ted Hodgkinson
Pushkin Press
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Will the pound fall to parity with the dollar?
The idea of pound parity now seems less far-fetched as the risk grows that Britain may split away from the European Union without a deal.
Rupert Harrison, a fund manager at BlackRock, sees the risk of it falling to trade level with the dollar on a no-deal Brexit. The view echoes Morgan Stanley’s recent forecast that the currency can plunge toward $1 (Dh3.67) on such an outcome. That isn’t the majority view yet – a Bloomberg survey this month estimated the pound will slide to $1.10 should the UK exit the bloc without an agreement.
New Prime Minister Boris Johnson has repeatedly said that Britain will leave the EU on the October 31 deadline with or without an agreement, fuelling concern the nation is headed for a disorderly departure and fanning pessimism toward the pound. Sterling has fallen more than 7 per cent in the past three months, the worst performance among major developed-market currencies.
“The pound is at a much lower level now but I still think a no-deal exit would lead to significant volatility and we could be testing parity on a really bad outcome,” said Mr Harrison, who manages more than $10 billion in assets at BlackRock. “We will see this game of chicken continue through August and that’s likely negative for sterling,” he said about the deadlocked Brexit talks.
The pound fell 0.8 per cent to $1.2033 on Friday, its weakest closing level since the 1980s, after a report on the second quarter showed the UK economy shrank for the first time in six years. The data means it is likely the Bank of England will cut interest rates, according to Mizuho Bank.
The BOE said in November that the currency could fall even below $1 in an analysis on possible worst-case Brexit scenarios. Options-based calculations showed around a 6.4 per cent chance of pound-dollar parity in the next one year, markedly higher than 0.2 per cent in early March when prospects of a no-deal outcome were seemingly off the table.
Bloomberg
The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
Herc's Adventures
Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5
Developer: Ubisoft Montreal / Ubisoft Toronto
Publisher: Ubisoft
Platforms: Playstation 4, Xbox One, Windows
Release Date: April 10
The%C2%A0specs%20
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LAST-16 EUROPA LEAGUE FIXTURES
Wednesday (Kick-offs UAE)
FC Copenhagen (0) v Istanbul Basaksehir (1) 8.55pm
Shakhtar Donetsk (2) v Wolfsburg (1) 8.55pm
Inter Milan v Getafe (one leg only) 11pm
Manchester United (5) v LASK (0) 11pm
Thursday
Bayer Leverkusen (3) v Rangers (1) 8.55pm
Sevilla v Roma (one leg only) 8.55pm
FC Basel (3) v Eintracht Frankfurt (0) 11pm
Wolves (1) Olympiakos (1) 11pm
Company%20Profile
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COMPANY%20PROFILE
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
McIlroy's struggles in 2016/17
European Tour: 6 events, 16 rounds, 5 cuts, 0 wins, 3 top-10s, 4 top-25s, 72,5567 points, ranked 16th
PGA Tour: 8 events, 26 rounds, 6 cuts, 0 wins, 4 top-10s, 5 top-25s, 526 points, ranked 71st
Company%20Profile
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SPECS
Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now
Killing of Qassem Suleimani