Downloading movies, television series and music via illegal bittorrent sites might seem like the classic victimless crime, but it is wreaking havoc on the entertainment industry nonetheless. This is not a new problem but what’s new is the technological advances that are throwing up platforms and strategies that could help content-creators take back the industry.
It’s worth noting that most internet users say they are drawn to illegal file-sharing websites because of the diversity of content on offer, not because they want to avoid paying. This means that to defeat online piracy, content producers need to create platforms they can monetise and can deliver potentially limitless content that can be shared or swapped – at least for a limited period or among a set number of people. In other words, the content producers need to be more like the platforms that offer pirated products than like the stodgy bricks and mortar vendors of yore.
It is a tall order but not an impossible one because the technology is already in place. Streaming video and audio platforms such as Netflix and Spotify have done much of the heavy lifting and consequently enjoy deep market penetration.
Their standard operating procedure appears pretty nimble, relatively low-cost, simple and shareable. Pesky regulatory procedures aside, these relatively viable platforms seem to show the way forward, offering a real solution to the problem of virtual piracy. This would go beyond the sometimes toe-curling attempts to persuade consumers to be more moral and put something into the virtual honesty box.
As The National reported yesterday, experts have called on broadcasters and regulators during the International Broadcasters Convention to educate people in our region about the ill-effects on the entertainment industry of illegally streaming content. Awareness is a good first step. The availability of viable alternatives should swiftly follow. The problem of online piracy will be defeated when the industry starts to think a little bit more like the pirates.
KEY HIGHLIGHTS
Healthcare spending to double to $2.2 trillion rupees
Launched a 641billion-rupee federal health scheme
Allotted 200 billion rupees for the recapitalisation of state-run banks
Around 1.75 trillion rupees allotted for privatisation and stake sales in state-owned assets
COMPANY%20PROFILE
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The%20Kitchen
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'The Last Days of Ptolemy Grey'
Rating: 3/5
Directors: Ramin Bahrani, Debbie Allen, Hanelle Culpepper, Guillermo Navarro
Writers: Walter Mosley
Stars: Samuel L Jackson, Dominique Fishback, Walton Goggins
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
The%20Hunger%20Games%3A%20The%20Ballad%20of%20Songbirds%20%26%20Snakes
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Ramy%3A%20Season%203%2C%20Episode%201
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Indoor cricket World Cup:
Insportz, Dubai, September 16-23
UAE fixtures:
Men
Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final
Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
Tuesday, September 19 – 10.30am, v New Zealand; 3.45pm, v South Africa
Thursday, September 21 – 12.15pm, v Australia
Friday, September 22 – 1.30pm, semi-final
Saturday, September 23 – 1pm, grand final
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
Traits of Chinese zodiac animals
Tiger:independent, successful, volatile
Rat:witty, creative, charming
Ox:diligent, perseverent, conservative
Rabbit:gracious, considerate, sensitive
Dragon:prosperous, brave, rash
Snake:calm, thoughtful, stubborn
Horse:faithful, energetic, carefree
Sheep:easy-going, peacemaker, curious
Monkey:family-orientated, clever, playful
Rooster:honest, confident, pompous
Dog:loyal, kind, perfectionist
Boar:loving, tolerant, indulgent