Not only does the humble date occupy a special place in the culture of this region, it holds immense commercial potential. It’s no surprise then that scientists are working hard to increase and improve the varieties of date palm. As The National reported yesterday, researchers in Oman are trying to determine the sugar content of the fruit. If they found a way to sell low-sugar dates, one day the fruit could be the diabetic’s delight.
For the UAE, which produces 250,000 tonnes of dates each year and has the largest number of fruit-bearing date palm trees in the Arab world, this may be just the moment to accelerate the branding and marketing of Emirati varieties.
How to go about it? Perhaps by creating a catchy brand name that’s clearly identified with the UAE. The idea is to be so successful with the branding that the name becomes a generic term for dates in general. Like hoover, jacuzzi, aspirin, yo-yo. A bite of Liwa anyone?
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Company Fact Box
Company name/date started: Abwaab Technologies / September 2019
Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO
Based: Amman, Jordan
Sector: Education Technology
Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed
Stage: early-stage startup
Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.
Company%20Profile
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THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
The specs: 2018 Chevrolet Trailblazer
Price, base / as tested Dh99,000 / Dh132,000
Engine 3.6L V6
Transmission: Six-speed automatic
Power 275hp @ 6,000rpm
Torque 350Nm @ 3,700rpm
Fuel economy combined 12.2L / 100km
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers