Even as Hollywood blockbusters go, Frozen is something of a phenomenon. The Walt Disney film, a musical loosely based on Hans Christian Andersen's The Snow Queen, has made $1.26 billion (Dh4.6bn) at the box office and been credited with reinvigorating the art of animation. It has also helped reinvigorate the bank balances of not just the Disney studios but the many companies that make related merchandise, including a much-sought-after doll of the lead character, Elsa.
As any parent knows, when something is popular with young children, it can quickly become an obsession. And, right now, Frozen is hot. So much so that, as The National reported yesterday, some families in Dubai are paying up to Dh500,000 for children's parties themed around the film. One such party involved Elsa makeovers, a snowball fight, singing actors, professional lighting and purpose-built scenery.
While there’s no doubt that the children lucky enough to attend would have had great fun, they probably would have been just as happy with a more modest affair, such as a trip to the cinema or a sleepover. Sadly, when it comes to extravagance, it’s the adults who tend to be more competitive than the children.
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
Company%20profile
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Without Remorse
Directed by: Stefano Sollima
Starring: Michael B Jordan
4/5
Tank warfare
Lt Gen Erik Petersen, deputy chief of programs, US Army, has argued it took a “three decade holiday” on modernising tanks.
“There clearly remains a significant armoured heavy ground manoeuvre threat in this world and maintaining a world class armoured force is absolutely vital,” the general said in London last week.
“We are developing next generation capabilities to compete with and deter adversaries to prevent opportunism or miscalculation, and, if necessary, defeat any foe decisively.”