Demi Skipper (left) from San Francisco has successfully traded from a hair clip to a car. TikTok / trademeproject
Demi Skipper (left) from San Francisco has successfully traded from a hair clip to a car. TikTok / trademeproject
Demi Skipper (left) from San Francisco has successfully traded from a hair clip to a car. TikTok / trademeproject
Demi Skipper (left) from San Francisco has successfully traded from a hair clip to a car. TikTok / trademeproject

What is the trade up challenge? Woman attempts to swap hair clip for house as part of social media trend


Farah Andrews
  • English
  • Arabic

You may have thought it was impossible to get a house for the price of a hair clip, but that is exactly what one woman in San Francisco is trying to do.

Demi Skipper has started the TikTok account @trademeproject, and has already successfully gone from a bobby pin to an electric skateboard, worth $1,600 (Dh5,876).

The idea is to use swap groups on social media or classified websites to successfully trade in one item for something of a higher value, and repeat, thus eventually ending up with something many times the price of your original object.

"Like everyone else in quarantine right now for my friends on TikTok, so here's the plan: I am trading a bobby pin, up until I get a house," Skipper explained in her first video, which was posted on May 19.

"If you think I am crazy, in 2006, someone traded a red paperclip up until they got a house, so let's do it."

Skipper is referring to Canadian blogger Kyle MacDonald, in her video. He traded his way from one paperclip to a house in a series of online trades over the course of a year. He made 14 swaps in total.

Skipper has already made 15 swaps, going from the bobby pin (hair clip), to earrings, then four cocktail glasses, a vacuum cleaner, snowboard, Apple TV 4K, Bose noise-cancelling wireless headphones, Xbox One, Macbook Pro, Canon camera, Nike Blazers worth $800, Nike x Off-White Hyperdunks, Nike Jordan 1 Shattered Backboards, iPhone 11 Pro Max, 2008 Dodge Grand Caravan to a brand new Boosted Board, which is where she currently stands. The Boosted Board electric skateboard is worth $1,600.

She has predominantly been using Facebook swap groups and classified websites, however she has also had people contact her directly about potential swaps.

Skipper hasn't added any money to the exchanges, but has upgraded or cleaned up some of the items before swapping, including the vacuum and snowboard. The only other rule is that the trades cannot be with anyone she knows. She has amassed 3.7 million followers in the two months she has been trading.

Skipper told Daily Dot that she hopes to have the house within 30 swaps.

Swaps made by brothers Jawaad and Juned Khan so far: from a paperclip to a 4G smartwatch. TikTok / theclipventure
Swaps made by brothers Jawaad and Juned Khan so far: from a paperclip to a 4G smartwatch. TikTok / theclipventure

She is not alone in the trading game. Brothers Jawaad and Juned Khan from Ipswich, England, are on a similar mission.

The Khan brothers aim to trade from a red paperclip, much like MacDonald in 2006, to a Tesla worth Dh128,500.

"Starting with a red paper clip, trading all the way up to a Tesla Model 3," they wrote on Instagram. "Valued at around £0.01 (Dh0.04) let's see what we can get."

They are using their TikTok page @theclipventure to document the journey. Since establishing the page on Sunday, June 28, they have gained about 12,000 followers.

The brothers have so far made six swaps, from the paperclip to a pair of mugs, gaming mouse, coffee machine, digital camera, Samsung 4G watch to a pair of noise-cancelling Bang and Olufsen headphones worth £270.

"Ever since the [Tesla Model 3] was released back in 2017, I always wanted to get it. I was inspired by a man who traded a red paper clip in 2006 for a house, and @trademeproject who is trying to trade a hair pin for a house," Jawaad explained on Instagram.

"This got me thinking, maybe I could get a Model 3, but without the need to spend any money. What if I traded my way up from a red paper clip to a Tesla model 3. So the journey begins."

The specs

Engine: 2.0-litre four-cylinder turbo

Power: 178hp at 5,500rpm

Torque: 280Nm at 1,350-4,200rpm

Transmission: seven-speed dual-clutch auto

Price: from Dh209,000 

On sale: now

No Shame

Lily Allen

(Parlophone)

The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

Our legal advisor

Ahmad El Sayed is Senior Associate at Charles Russell Speechlys, a law firm headquartered in London with offices in the UK, Europe, the Middle East and Hong Kong.

Experience: Commercial litigator who has assisted clients with overseas judgments before UAE courts. His specialties are cases related to banking, real estate, shareholder disputes, company liquidations and criminal matters as well as employment related litigation. 

Education: Sagesse University, Beirut, Lebanon, in 2005.

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Tips to keep your car cool
  • Place a sun reflector in your windshield when not driving
  • Park in shaded or covered areas
  • Add tint to windows
  • Wrap your car to change the exterior colour
  • Pick light interiors - choose colours such as beige and cream for seats and dashboard furniture
  • Avoid leather interiors as these absorb more heat
The biog

Name: Dhabia Khalifa AlQubaisi

Age: 23

How she spends spare time: Playing with cats at the clinic and feeding them

Inspiration: My father. He’s a hard working man who has been through a lot to provide us with everything we need

Favourite book: Attitude, emotions and the psychology of cats by Dr Nicholes Dodman

Favourit film: 101 Dalmatians - it remind me of my childhood and began my love of dogs 

Word of advice: By being patient, good things will come and by staying positive you’ll have the will to continue to love what you're doing

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

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How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

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Profile

Co-founders of the company: Vilhelm Hedberg and Ravi Bhusari

Launch year: In 2016 ekar launched and signed an agreement with Etihad Airways in Abu Dhabi. In January 2017 ekar launched in Dubai in a partnership with the RTA.

Number of employees: Over 50

Financing stage: Series B currently being finalised

Investors: Series A - Audacia Capital 

Sector of operation: Transport

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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