Rove Hotels has announced plans to open a new property at City Walk in Dubai, although a projected launch date has not yet been disclosed.
Rove Hotels is a collaboration between Emaar Properties and Meraas, and the City Walk property will be the brand’s sixth in Dubai, joining Rove Downtown, Rove City Centre, Rove Trade Centre, Rove Dubai Marina and Rove Healthcare City. The Dubai-born brand offers mid-market hotels aimed at millennial travellers and has plans to expand to further locations both in the UAE and Saudi Arabia.
The new City Walk property will be located beside Dubai Arena, an all-purpose indoor air-conditioned arena due to open in 2019, and will include a 24-hour coffee shop and on-site grocery store, in addition to restaurants and cafés. "Rove Hotels has indeed set a trend in the hospitality industry by serving as a midscale contemporary brand that appeals to value-conscious travellers," says Paul Bridger, corporate director of operations, Rove Hotels. With the central locations of our hotels and the rich array of amenities tailored for guests, we are meeting the aspirations of the new generation of travellers. We have recorded strong market response and our hotels have also been ranked high in TripAdvisor ratings, highlighting their popularity."
The new property will also offer new opportunities for investors, Bridger explains. “Rove City Walk presents a remarkable hotel room investment opportunity in Dubai that is a first by Rove Hotels. By owning a guest room by the award-winning brand, investors can benefit from 40 per cent revenue share, and a return of 8 per cent as well as 50 per cent discount on bookings and F&B in all Rove Hotels and free two-week stay every year for life, based on terms and conditions. This marks a new investment value proposition in Dubai, as investors now can benefit from the city’s vibrant tourism sector."
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