Tommy Hilfiger launches its first hijab

The all-American brand is embracing modest dressing

Hijabi model Halima Aden previous wore a burkini by Tommy Hilfiger in the past. Reuters

Tommy Hilfiger, one of America’s most well known fashion labels, has just unveiled its first hijab.

The garment is made from a light weight jacquard cloth in soft grey, shot through with lurex for subtle shimmer. As the brand's debut scarf made specifically to be worn as a head covering, the hijab is light enough to be breathable, yet large enough to be elegantly modest. It is decorated with the initials TH in a tumbling block pattern. It is now available for purchase globally in select stores and online.

This is not the first time Tommy Hilfiger has designed with modesty in mind, however, as it recently dressed hijabi model Halima Aden in a custom-made burkini.

With a State of the Global Islamic Economy report projecting the modest fashion industry to be worth an estimated £226 billion (Dh1.08 trillion) worldwide, it is little surprise that Tommy Hilfiger joins a growing list of fashion houses eager to cater to the market.

A number of high-end names, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections aimed specifically at the modest market, while high street names such as H&M and Mango have both followed suit.

The Japanese company Uniqlo has unveiled a collaboration for autumn / winter 2020 with British hijabi designer Hana Tajima.