SQOOM.
SQOOM.

SQOOM: The no-needle Botox



There is no shame in experimenting and exploiting some of the fantastic skincare treatments on the market in order to hold off the ageing process. There are alternatives to the needle - anti-ageing options that are safer and less intrusive, and more importantly, reversible. Enter Sqoom, the somewhat strangely named, innovative microcomputer-controlled anti-ageing device that led to the most extraordinary of outcomes for our tester.

The promise

A hand-held machine that promises to give the effect of a youthful complexion without the needles, pain or post-operative swelling. Its round metal transducer operates at one million ultrasound vibrations per second, apparently separating the skin cells, which in turn allows the ionisation energy to literally get to the root of the problem, driving the products deep into the skin's layers and giving the same effect as fillers or Botox. Sqoom's accompanying gels work in conjunction to moisturise the skin, improving the appearance of pigmentation or red veins.

How it works

By massaging both the epidermis and the dermis, Sqoom supplies the skin with much-needed nutrients and oxygen, which increases blood circulation in the vessels as well as stimulating the lymphatic system. This way, more nutrients and oxygen are supplied, which in turn encourages the skin to regenerate, fill and lift.

The programme

It sounds more technical than it is, but broken down, the plan simply cleanses, tones, massages, lifts and decreases wrinkles in a short eight-minute programme. Five different programmes are available, with specific gels that you apply to the metal transducer (cleanserGel, xcential hyaGel, DeSpot Gel). You start with the gel cleanser, which prepares the skin with an intensive deep clean, removing impurities and providing much-needed moisture. Aloe vera gel moisturises the skin while panathol and camomile extract have a soothing effect. Secondly, I applied the xcential hyaGel, an anti-ageing gel that includes small hyaluronic acid particles that are transported to the deep layers of the skin where they fill the hollow spaces caused by ageing. Problem areas such as hyper-pigmentation can be targeted with the xCential deSpot troubleshooter, a whitening gel containing a combination of the active ingredients sulforaphane and genistein (a similar compound to oestrogen), which brighten dark pigmentation caused by sun damage. As well as the face and neck, Sqoom can also be used on areas that need a little help such as the décolletage or the backs of hands. It can be used daily initially, followed by maintenance once or twice weekly in eight-minute sessions, or simply when you feel the need.

What's in it?

The main ingredients in the gels are anti-ageing elixir hyarulonic acid, aloe vera, argireline and panthenol. Jojoba oil and camomile extracts are there to soothe the skin.

Does it work?

I was sceptical, like I am with most so-called "wonder-treatments", and worried about putting anything near my sensitive skin. But by the second day, I noticed a dramatic change in the texture of my skin - and so did a few friends who had no idea I was using anything different. I used it over a period of four weeks religiously and by the end of my treatment, the fine lines and wrinkles around my eyes that are threatening to take over were noticeably minimised. My dry skin became more supple and the mild rosacea on my cheeks all but disappeared. Most interestingly, the stubborn hyper-pigmentation spot on my left cheek, caused by sun damage, decreased, leaving me with skin I can only achieve after a very expensive facial. My skin looks brighter and feels smoother, in the way intensive exercise improves the skin's blood circulation, giving you a healthy glow. It's addictive in the way I imagine Botox to be (I even carried it with me on a flight to Australia for fear of losing the effect). There are a lot of dud treatments on the market and I can safely say this is not one of them. What's not to love about Botox in a box?

The Sqoom system costs Dh3,999 for the starter kit, which includes the device, charger, one cleanser gel, one xcential hyaGel and one SkinCare Cream. Available at Galeries Lafayette in The Dubai Mall or Al Manara Pharmacy in Abu Dhabi's Marina Mall

COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
COMPANY%20PROFILE
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Dr Afridi's warning signs of digital addiction

Spending an excessive amount of time on the phone.

Neglecting personal, social, or academic responsibilities.

Losing interest in other activities or hobbies that were once enjoyed.

Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.

Experiencing sleep disturbances or changes in sleep patterns.

What are the guidelines?

Under 18 months: Avoid screen time altogether, except for video chatting with family.

Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.

Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.

Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.

Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.

Source: American Paediatric Association
Teaching your child to save

Pre-school (three - five years)

You can’t yet talk about investing or borrowing, but introduce a “classic” money bank and start putting gifts and allowances away. When the child wants a specific toy, have them save for it and help them track their progress.

Early childhood (six - eight years)

Replace the money bank with three jars labelled ‘saving’, ‘spending’ and ‘sharing’. Have the child divide their allowance into the three jars each week and explain their choices in splitting their pocket money. A guide could be 25 per cent saving, 50 per cent spending, 25 per cent for charity and gift-giving.

Middle childhood (nine - 11 years)

Open a bank savings account and help your child establish a budget and set a savings goal. Introduce the notion of ‘paying yourself first’ by putting away savings as soon as your allowance is paid.

Young teens (12 - 14 years)

Change your child’s allowance from weekly to monthly and help them pinpoint long-range goals such as a trip, so they can start longer-term saving and find new ways to increase their saving.

Teenage (15 - 18 years)

Discuss mutual expectations about university costs and identify what they can help fund and set goals. Don’t pay for everything, so they can experience the pride of contributing.

Young adulthood (19 - 22 years)

Discuss post-graduation plans and future life goals, quantify expenses such as first apartment, work wardrobe, holidays and help them continue to save towards these goals.

* JP Morgan Private Bank 

 


 

MATCH INFO

Newcastle United 2 (Willems 25', Shelvey 88')

Manchester City 2 (Sterling 22', De Bruyne 82')

Manchester City transfers:

OUTS
Pablo Zabaleta, Bacary Sagna, Gael Clichy, Willy Caballero and Jesus Navas (all released)

INS
Ederson (Benfica) £34.7m, Bernardo Silva (Monaco) £43m 

ON THEIR WAY OUT?
Joe Hart, Eliaquim Mangala, Samir Nasri, Wilfried Bony, Fabian Delph, Nolito and Kelechi Iheanacho

ON THEIR WAY IN?
Dani Alves (Juventus), Alexis Sanchez (Arsenal)
 

UAE currency: the story behind the money in your pockets
How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

THE SPECS

Engine: 6.75-litre twin-turbocharged V12 petrol engine 

Power: 420kW

Torque: 780Nm

Transmission: 8-speed automatic

Price: From Dh1,350,000

On sale: Available for preorder now

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