Rasasi launches new fragrance series inspired by Arabic script

Courtesy Rasasi

Rasasi Perfumes has launched a new series of fragrances called Sotoor, inspired by Arabic script. The unisex line consists of four perfumes – Seen, Taa, Waaw and Raa – which spell the word Sotoor.

Seen has fruity top notes of pear and guava supported by floral orange flower and rose middle notes. Taa is a spicier scent containing cardamom and pink pepper. It has darker base notes of amber and cedarwood. Waaw is an oud fragrance with an assortment of woody and strong base notes such as sandalwood, cedarwood and gaiac wood. Raa is full of floral notes with hints of lemon and jasmine.

Salim Kalsekar, managing director of Rasasi Perfumes, said: “We are extremely excited about the launch of Sotoor as this line is especially unique to Rasasi’s current portfolio. With inspiration from vivid and beautiful aspects of nature, our team has innovatively crafted fragrances for everyone, regardless of gender, occasion or time of day. We look forward to seeing how our customers respond to this exclusive new collection of fragrances.”

Available throughout the UAE, Kuwait, Oman and Bahrain