Kylie Jenner denies suing companies for using 'Rise and Shine'

The billionaire entrepreneur urges fans to not 'believe everything you read'

Kylie Jenner has denied suing companies for using the slogan, 'Rise and Shine'. AFP 

If you don't spend too much time on the pop culture-dominated corner of the internet, Kylie Jenner waking her one-year-old daughter, Stormi, up with a rendition of 'Rise and shine, rise and shine' may have passed you by.

The tuneful wake-up call occurred during a YouTube tour of her Kylie Cosmetics offices, and it instantly became a meme.

Case in point: 

Now, the Kardashians are known for being pretty patent happy at the best of times. According to Forbes they had no less than 716 trademarks in February this year. And it didn't take matriarchal mastermind Kris Jenner and her daughter long to start selling Rise and Shine hoodies – they were available for $65 (Dh240) on kyliejennershop.com a mere 24 hours after the ditty went viral.

Since the release of the hoodie, it's been reported that the Kardashian / Jenners have been sending cease and desist letters out to companies who are using the common turn of phrase. Jenner has taken to Twitter to deny this.

"Guys, please don’t believe everything you read. I have not sent any 'Rise and Shine' cease and desist letters," the 22-year-old tweeted on Sunday, November 10. "Rise and Shine was an unexpected moment ... I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago."

She then added: "There are no lawsuits, no cease and desist letters. Happy Sunday".

Australian motorsport clothing brand, Cased Clothing, which sells a Rise and Shine logo T-shirt has commented on the rumours.

"Kylie [Jenner] has not sent us any letters. We are not being sued," the brand wrote on Instagram. "All Kardashian/Jenner hate comments will be deleted. We do not agree with bringing people down".

They also posted a picture of their Dh100 Rise and Shine T-shirt, which they are taking pre-orders of now:

Kardashian Trademarks 

Jenner has reportedly tried to trademark Rise and Shine, but it is already owned by American businesswoman Cathy Beggan, acording to Yahoo, who owns nutritional supplement company, Rise-N-Shine.

Beggan has claimed that Jenner is using the phrase "without the legal license or permission to do so and without any offer of compensation."

Other phrases that the famous family have trademarked include their names and their kids' names.

In June this year, Kim Kardashian tried to trademark the word 'kimono', which she had tried to name her shapewear brand. This faced criticism for cultural appropriation, however, and she changed the name to Skims.

Back in 2016, Kylie Jenner tried to trademark "Kylie", but was blocked by Australian singer, Kylie Minogue, who already owed the website www.kylie.com.