Danish brand Jysk has just landed in the capital. The furniture brand, which is widely hailed as the “Danish Ikea”, opened its first Abu Dhabi branch at World Trade Centre Mall on Wednesday, October 21. The store is spread over an area of 18,000-square-feet and features a wide range of the modern furniture, designed with clean lines that the brand is so well-known for. There is a range of sofas, beds, desks and chairs, as well as outdoor items for those wanting to make the most of the cooler weather in their gardens or on balconies. The company also specialises in products that ensure a good night’s sleep. The new Abu Dhabi branch has a Sleep Space, where experts can guide their customers in everything they need to get a restful night. The expansive store also has The J Cafe, where shoppers can stop for a bite to eat and grab some drinks. The eatery serves a seasonal menu and is currently serving pumpkin spiced lattes for Dh10. The opening is the brand’s fifth branch in the UAE, and its second opening in the emirates this year. In July, Jysk launched its fourth branch in Dubai’s Nakheel Mall on Palm Jumeriah. "Jysk UAE has a clear ambition to become one of the UAE’s most widespread furniture and home accessory chains. We are very excited to open our first store in the capital Abu Dhabi, following the successful opening of four stores in Dubai," says Jysk chief executive, Jens Ravnbol. The brand currently has about 2,900 stores across 52 countries.
