Social media app TikTok has added new features for their Family Pairing function which increases parents' ability to restrict access, but doesn't tackle education around content consumption. Photo: Unsplash
Social media app TikTok has added new features for their Family Pairing function which increases parents' ability to restrict access, but doesn't tackle education around content consumption. Photo: Unsplash
Social media app TikTok has added new features for their Family Pairing function which increases parents' ability to restrict access, but doesn't tackle education around content consumption. Photo: Unsplash
Social media app TikTok has added new features for their Family Pairing function which increases parents' ability to restrict access, but doesn't tackle education around content consumption. Photo: Un

How far do TikTok’s new parental controls go?


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TikTok has announced three new additions to its Family Pairing functions, which allows parents to limit and customise the amount of time their children spend on the social media platform.

The app has an age rating of 13 and over, but according to a 2022 study by data analysts Sensor Tower, 25 per cent of users are aged between 10-19.

Family Pairing was introduced in 2020 to “allow parents and teens to customise their safety settings based on individual needs". It included screen time management, restricted mode limiting the type of content that could be seen and turning off direct messaging.

The additional functions revealed this week are aimed at “helping families establish an ongoing dialogue about safety and well-being in the digital world," says TikTok.

They include customised daily screen time limits, the addition of a screen time dashboard summarising how many times the app was opened; a breakdown of total time spent on it, as well as a mute function enabling parents to schedule which times teens can receive notifications.

Accounts below the age of 18 will also automatically be set to a 60-minute daily screen time limit, which will require a passcode to extend.

“It’s definitely a good starting point to regulate the platform for younger users,” says Nicole Clarke, director of social media and content at Tish Tash communications agency in Dubai. “The time limit gives them an understanding in context of how much time they are actually spending on the app, as often, the scrolling that we do is mindless and non-intentional.”

‘Restriction misses the bigger picture’

Teenagers may find their app use curtailed if parents make use of TikTok's latest features. Photo: Unsplash
Teenagers may find their app use curtailed if parents make use of TikTok's latest features. Photo: Unsplash

But social media strategist Alexandra Carvalho believes the new restrictions miss the bigger picture.

“Personally, I am not a fan of having caps on time spent on apps or online,” says the founder of Alex House of Social. “I’m a little bit skeptical when these types of restrictions are forced, especially on young people, who are at a time in their lives of independence and discovery.

“Humans have a natural tendency to rebel, and in my experience, the moment you start restricting teens, or anyone of any age for that matter, they will simply find another gateway or outlet such as Snapchat, Discord or Instagram.”

Dialogue around social media and teenagers has long tended to focus on restriction and monitoring rather than education and awareness, with the onus placed on parents to constantly monitor their children’s internet use.

“Are we having healthy conversations about how teens should be spending time on social media?” asks Carvalho. “We need to be educating teens and adults about the content they consume, that’s the bigger picture.”

Controls still require consistent monitoring by busy parents

Deemed "too dangerous to be on our children's phones” by US congressman Michael McCaul, Chinese-owned TikTok is currently the subject of a looming vote in US congress to enact a national ban — although McCaul's concerns have more to do with national security as opposed to its consumption.

Constant monitoring of children's social media use is not feasible, parents say. AFP
Constant monitoring of children's social media use is not feasible, parents say. AFP

Mother-of-two and co-founder of the Dubai Mums blog, Clementina Kongslund, says that restriction is not always possible without constant monitoring of children.

“When we first used the time limit feature, the reaction was not good and all we heard was ‘Why do we have to have time limits?’” she says. “However, while we can control the amount, we cannot control entirely what they are watching, it’s just not feasible.

“Monitoring children on social media is a huge effort for the parents. I don’t remember my mother looking over my shoulder as much as I am with my children, always needing to watch and be vigilant. It’s a challenge.”

Carvalho suggests setting boundaries rather than restrictions is a more effective way to communicate with teens.

Though the new restrictions might seem like a quick fix, they give users a gentle nudge to stop scrolling, or at least think about taking a break, Clarke says.

"And they then have to make the conscious decision to keep going if they want to."

If children are circumnavigating screen time restrictions, parents can download an app — Clarke suggests Freedom — which shuts social media apps down until the following day once the time limit has been reached.

"These are great for people who struggle to stay away from social media, even after the time limit pops up, as it gives them no option," she says.

THE DETAILS

Solo: A Star Wars Story

Dir: Ron Howard

Starring: Alden Ehrenreich, Emilia Clarke, Woody Harrelson

3/5

Trump v Khan

2016: Feud begins after Khan criticised Trump’s proposed Muslim travel ban to US

2017: Trump criticises Khan’s ‘no reason to be alarmed’ response to London Bridge terror attacks

2019: Trump calls Khan a “stone cold loser” before first state visit

2019: Trump tweets about “Khan’s Londonistan”, calling him “a national disgrace”

2022:  Khan’s office attributes rise in Islamophobic abuse against the major to hostility stoked during Trump’s presidency

July 2025 During a golfing trip to Scotland, Trump calls Khan “a nasty person”

Sept 2025 Trump blames Khan for London’s “stabbings and the dirt and the filth”.

Dec 2025 Trump suggests migrants got Khan elected, calls him a “horrible, vicious, disgusting mayor”

Directed by: Craig Gillespie

Starring: Emma Stone, Emma Thompson, Joel Fry

4/5

MATCH INFO

Uefa Champions League semi-final, first leg

Barcelona v Liverpool, Wednesday, 11pm (UAE).

Second leg

Liverpool v Barcelona, Tuesday, May 7, 11pm

Games on BeIN Sports

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APPLE IPAD MINI (A17 PRO)

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Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

While you're here
COMPANY%20PROFILE
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All the Money in the World

Director: Ridley Scott

Starring: Charlie Plummer, Mark Wahlberg, Michelle Williams, Christopher Plummer

Four stars

Desert Warrior

Starring: Anthony Mackie, Aiysha Hart, Ben Kingsley

Director: Rupert Wyatt

Rating: 3/5

If you go

The flights
There are various ways of getting to the southern Serengeti in Tanzania from the UAE. The exact route and airstrip depends on your overall trip itinerary and which camp you’re staying at. 
Flydubai flies direct from Dubai to Kilimanjaro International Airport from Dh1,350 return, including taxes; this can be followed by a short flight from Kilimanjaro to the Serengeti with Coastal Aviation from about US$700 (Dh2,500) return, including taxes. Kenya Airways, Emirates and Etihad offer flights via Nairobi or Dar es Salaam.   

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

ESSENTIALS

The flights

Emirates flies direct from Dubai to Rio de Janeiro from Dh7,000 return including taxes. Avianca fliles from Rio to Cusco via Lima from $399 (Dhxx) return including taxes. 

The trip

From US$1,830 per deluxe cabin, twin share, for the one-night Spirit of the Water itinerary and US$4,630 per deluxe cabin for the Peruvian Highlands itinerary, inclusive of meals, and beverages. Surcharges apply for some excursions.

The specs

Engine: 5.0-litre V8

Power: 480hp at 7,250rpm

Torque: 566Nm at 4,600rpm

Transmission: 10-speed auto

Fuel consumption: L/100km

Price: Dh306,495

On sale: now

Updated: March 06, 2023, 9:01 AM