Habtoor City hotels already rebranded and street signs changed - in pictures

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have been changed

Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels. The Westin is now Hilton Dubai Al Habtoor City. Pawan Singh / The National

St Regis is now Habtoor Palace LXR Hotels & Resorts Pawan Singh / The National

The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased operating Al Habtoor Group properties. The announcement was made in early July. Pawan Singh / The National

Hilton, on its part, will provide global marketing, branding and other services for the hotels. Pawan Singh / The National

Workers install the signage outside the V Hotel Curio Collection by Hilton. Interestingly, this sign used to simply read 'W', and so doesn't actually look that different.

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - even the street signs have already been changed. Pawan Singh / The National

Work at three of Dubai's major hotels is in full swing just one day after the announcement that Al Habtoor Group will rebrand three of its Dubai properties as Hilton hotels.

The St Regis Dubai, W Dubai Habtoor City and The Westin Dubai Al Habtoor City have all received new names and signage - in fact, even the street signs have been changed.

St Regis is now Habtoor Palace LXR Hotels & Resorts

W Dubai's new name is V Hotel Curio Collection by Hilton

The Westin is now Hilton Dubai Al Habtoor City

The move comes after US hospitality major Marriott International, the largest international hotel operator in the Middle East and Africa (MEA), ceased working with the Al Habtoor Group properties, a move that was only announced on July 9.

What goes into a hotel rebranding? From the notepads to the towels? For a behind the scenes look at what a hotel rebranding entails, see our story here. 

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