![The set-up for a Lay's get-to-know-the-customer event. Courtesy PepsiCo](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FEVFKHQTC56XPT3TSJPPDIPNPE.jpg?smart=true&auth=0c208a6e24154df4780352c65daef283c01b936b2111af3ce66ee1857ef5710f&width=400&height=225)
The set-up for a Lay's get-to-know-the-customer event. Courtesy PepsiCo
The set-up for a Lay's get-to-know-the-customer event. Courtesy PepsiCoPepsiCo's Mauro Porcini on how to engage with consumers in a constantly changing world
How we interact with the brands and products around us has shifted radically