Heap of Potato Salad with some fresh herbs (iStockphoto.com)
Heap of Potato Salad with some fresh herbs (iStockphoto.com)

Kickstarter potato salad maker racks up Dh33,000 funding



The transformative power of online crowd funding is being poured into a bowl or two of potato salad.

A Kickstarter project with a simply stated goal of making the classic American summer picnic side-dish had raised more than $9,000 (Dh33,000) from 1,351 backers as of Monday and was attracting more support.

“Basically, I’m just making potato salad,” the project’s mastermind Zack Danger Brown said in an unabashedly succinct description at his page at the website where people pitch ideas in the hope that folks on the internet will pitch in with funding.

“I haven’t decided what kind yet.”

Brown blasted past his original funding goal so fast that he added “stretch goals” that include making twice as much potato salad, trying more than one recipe, upgrading the mayonnaise, and sending people themed baseball caps.

His funding campaign shot past those faster than a spud out of a potato gun.

Upon passing the $1,000 funding point, the Ohio man promised an online live stream starring him making the potato salad after the Kickstarter funding round closes on August 2.

Most of the pledges came in the form of one or two dollars each, with those backers to be rewarded in simple ways, including their names being said aloud while the potato salads is being made.

Bigger money backers kicking in $10 or more are in line for rewards ranging from handwritten potato-themed haiku and access to the kitchen during the salad making to homage T-shirts or a Potato Salads of the World recipe book.

“I love this project!” a backer with the screen-name Devorah Brehony said in a Kickstarter chat forum post on Monday. “It’s so insane!”

Leap of Faith

Michael J Mazarr

Public Affairs

Dh67
 

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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