Queen Rania champions ethical Ethiopian label Lemlem while viewing street art in Jordan

The label was founded by supermodel Liya Kebede

Queen Rania views a mural on Baladk Street in Jordan. Instagram / Queen Rania

It's not just policies and initiatives that Queen Rania Al Abdullah puts under the spotlight as part of her work.

The Jordanian royal also makes efforts to champion a number of regional, sustainable and emerging fashion labels as part of her public appearances.

Having worn everything from Saudi-led label Ashi Studio to Lebanese-Mexican brand Darin Hachem in recent months, the queen this week showcased an African label dedicated to preserving the art of traditional weaving.

Queen Rania sported a pink and white striped tunic as she viewed street art in Jordan, plucked from the collection of Lemlem.

The Ethiopian brand, founded by supermodel Liya Kebede, has a focus on working with artisans across the continent, to highlight Africa's traditional weavers.

"Impressed by the wonderfully vivid street art I saw last week at locations of the Baladk Street and Urban Arts Festival across Amman," she captioned a photo posted to Instagram on Monday, November 2.

The Jordanian royal donned the Zoya Pocket Tunic Shirt in magenta as she viewed a mural emblazoned across one of the city's buildings. The V-necked design is crafted with cotton and made in Ethiopia, where most of the brand's fabrics are sourced.

"Women are at the heart of Lemlem and the brand is committed to helping them thrive both within its workshops and beyond," the label's mission statement details.

The brand was founded in 2007 by Addis Ababa-born Kebede, who has modelled for the likes of Gucci, Louis Vuitton and Saint Laurent.

Lemlem, which means "to bloom" in the Ethiopian language of Amharic, predominantly boasts handwoven and embroidered pieces for women and children, from kaftans and swimwear to robes and jumpsuits.

This appears to be the first time Queen Rania has worn something from the label. The Jordanian royal is known for championing brands from the region, having previously sported designs by Lebanon's Azzi & Osta, Georges Chakra, Hussein Bazaza and Ralph Masri.

The royal has also been pictured in designers from the UAE, wearing Reemami and Bambah Boutique on occasion.