"Have you seen my latest post? No? That’s because Instagram sucks now.”
These were the words shared by Dubai fashion blogger Zahra Khalil on Instagram Stories a couple of weeks ago. Many share the same sentiment, unhappy with Instagram’s latest algorithm update and yearning for simpler days, when visibility wasn’t something you had to pay or strategise for.
Instagram launched in 2010, giving users a platform to share images (and, since 2013, videos), and has evolved significantly over the years. Its original version was chronological. If a user followed 1,000 other users, all of the posts created by those 1,000 people would appear in their feed in the order that they were posted – from the most recent to the oldest. With this model, the user had the option to easily access all of the posts from other users that they followed.
No longer is this the case. Last summer, Instagram started rolling out its new algorithm, and said in an announcement: “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
In effect, this meant that a computerised algorithm would be deciding what kind of content an Instagram user should see. While the change was marketed as a positive one, it has left many users disgruntled, and bloggers and start-up businesses facing serious repercussions. Many have worked for years to gain a large numbers of followers, in the ten to hundreds of thousands and more, only to have their posts disappear from their followers’ feeds because of the app’s new format.
Dubai-based boutique Boom & Mellow was well-established before Instagram came along, but since the launch of the app, has used it to post images of new products and drive traffic to the store. But the boutique’s owner, Sima Barazi Haroun, has found that she needs to re-strategise in order to maintain a standing on social media.
“We’re really hoping that the algorithm changes don’t affect our sales, but there is an indication that they may,” says Haroun. “The point of Instagram was to scroll through the main menu to view pictures in the time order they were posted. So now with the new algorithm, if we don’t show up as clients scroll through their feed, it will really affect us.”
Regular users aren’t thrilled about the update either. Sports enthusiasts who used to check Instagram for updates on scores may now see the results of a game from two days ago at the top of their feed. If all of your friends attended a party that you weren’t invited to, a photo they were tagged in could remain at the top of your feed for hours – even though, since then, hundreds of other photos and videos will have been posted by users you follow.
“It’s so frustrating that all posts don’t automatically come up in the feed anymore. There are so many people who I follow, and I don’t see their stuff, so I have to go physically search for them now, and that gets tedious. The whole point is it’s ‘insta’; it’s supposed to be instant, and it’s not,” says Khalil, who is one of the Middle East’s veteran fashion bloggers. She started blogging in 2009 and, since then, has earned a Master’s degree in media production.
Over the years, she has worked with brands like Cartier, Gucci, Burberry and Lancôme, and maintains an active presence on Instagram, which she says is the most popular platform for social media. “Especially since it has become the main part of my job, for it to be affected this way, is horrible,” she says. Khalil says that the algorithm change has been most evident in recent months, as she’s receiving even fewer likes than usual on her posts. This could jeopardise her work with brands, as it affects her followers-to-engagement ratio. While she has more than 90,000 followers, her engagement rates have dropped drastically since the new algorithm was implemented.
Having this kind of discrepancy between a person’s number of followers and engagement activity could cast doubt on the authenticity of their followers. “The only reason why I’m stressing about the numbers now is because it looks bad – I have almost 100,000 followers, but it looks like I’ve bought followers, which I haven’t,” says Khalil.
Dubai-based public relations manager Morgan Venison, who founded the PR and consultancy company MVM Co, helps her clients choose relevant bloggers and “influencers” to partner with. She explains that the algorithm update makes it hard to distinguish which Instagram accounts have grown organically, and which have used scams to appear more popular. “It’s so much easier for people to buy followers and get away with it nowadays – it used to be really easy to tell who bought followers,” she points out.
Competition is stiff, and it’s common for many newer Insta-bloggers to buy fake followers to boost their numbers. External-party sites sell Instagram followers by the thousands, and charge as little as Dh150 for 5,000 followers – a number that would take an average user many years to cultivate. Some users have taken to creating Instagram Pods – groups formed through Facebook or WhatsApp, where members quickly “like” or comment on other group members’ Instagram posts, in efforts to increase engagement and move up the hierarchy.
With the new algorithm, once a user posts a photo or video on Instagram, there is a crucial time window during which the post’s popularity will be determined. The more likes and comments it receives in the few minutes after it is posted, the more likely it is to appear on followers’ feeds.
“I know we shouldn’t be thinking about how many likes we get,” says Khalil, “but we still want our work to be seen, and if it’s not, then what’s the point of putting all that effort and energy into it?”
She says that she used to put a lot of thought into producing each of her Instagram posts – it’s her business, after all. But since the algorithm change, it can seem like a waste of time, since posts aren’t achieving their maximum visibility. She reveals that recently, Instagram has been pushing her to pay to promote her posts, so that they will get viewed by more of her followers – followers who pre-algorithm change, would have seen her photos automatically.
Last month, Instagram, like Facebook, announced that it would be introducing a feature where users getting paid for posts will have to add a “paid partnerships” label to their photos, to make it clear when a post is essentially an advertisement. Khalil says this wouldn’t faze her. “I don’t mind. I like to be as transparent as I can be,” she says. Still, if smaller accounts were to use this feature, they would still have to overcome the popularity-based algorithm, and would likely still be encouraged by the app to pay for greater visibility.
“Over the last few years, Instagram became the new way to advertise, and money got in the way, creating a toxic numbers game. Now, getting our work seen without playing this game is becoming harder and harder,” wrote Sara Melotti in a heartfelt article titled Instagram Created a Monster: A No B.S. Guide to What’s Really Going On on PetaPixel.com last month.
While many users utilise the Instagram Stories function (a Snapchat-inspired feature that allows users to post photos and videos to their “story”, visible only for 24 hours) to announce when they’ve posted new content, according to Khalil, bloggers are now turning to YouTube to reach their audience, or are reviving their old Twitter accounts. “Twitter has become more genuine than Instagram – nothing’s staged, and people are honest,” she says. Instagram’s press office did not respond to our request for comment on such opinions.
In fact, the whole Instagram experience has become discouraging, Khalil continues. “It’s put me off wanting to use it.” Still, at the end of the day, she won’t delete her account – despite the unfavourable algorithm change, Instagram remains a vital part of her work. At one point, she did lose motivation and took a two-week break. “But that messed it up even more, and when I came back, I had even fewer likes, and was pushed even lower [in the algorithm]. You just have to power through it.”
APPLE IPAD MINI (A17 PRO)
Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits
Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Storage: 128/256/512GB
Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4
Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps
Biometrics: Touch ID, Face ID
Colours: Blue, purple, space grey, starlight
In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
Ain Dubai in numbers
126: The length in metres of the legs supporting the structure
1 football pitch: The length of each permanent spoke is longer than a professional soccer pitch
16 A380 Airbuses: The equivalent weight of the wheel rim.
9,000 tonnes: The amount of steel used to construct the project.
5 tonnes: The weight of each permanent spoke that is holding the wheel rim in place
192: The amount of cable wires used to create the wheel. They measure a distance of 2,4000km in total, the equivalent of the distance between Dubai and Cairo.
Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
SPECS%3A%20Polestar%203
%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3ELong-range%20dual%20motor%20with%20400V%20battery%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E360kW%20%2F%20483bhp%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E840Nm%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESingle-speed%20automatic%3Cbr%3E%3Cstrong%3EMax%20touring%20range%3A%3C%2Fstrong%3E%20628km%3Cbr%3E%3Cstrong%3E0-100km%2Fh%3A%3C%2Fstrong%3E%204.7sec%3Cbr%3E%3Cstrong%3ETop%20speed%3A%3C%2Fstrong%3E%20210kph%20%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh360%2C000%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ESeptember%3Cbr%3E%3C%2Fp%3E%0A
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
Company%20profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Fasset%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2019%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Mohammad%20Raafi%20Hossain%2C%20Daniel%20Ahmed%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInitial%20investment%3A%3C%2Fstrong%3E%20%242.45%20million%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%3C%2Fstrong%3E%2086%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-series%20B%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Investcorp%2C%20Liberty%20City%20Ventures%2C%20Fatima%20Gobi%20Ventures%2C%20Primal%20Capital%2C%20Wealthwell%20Ventures%2C%20FHS%20Capital%2C%20VN2%20Capital%2C%20local%20family%20offices%3C%2Fp%3E%0A
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EAlmouneer%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Dr%20Noha%20Khater%20and%20Rania%20Kadry%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EEgypt%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E120%3Cbr%3E%3Cstrong%3EInvestment%3A%20%3C%2Fstrong%3EBootstrapped%2C%20with%20support%20from%20Insead%20and%20Egyptian%20government%2C%20seed%20round%20of%20%3Cbr%3E%243.6%20million%20led%20by%20Global%20Ventures%3Cbr%3E%3C%2Fp%3E%0A
Which honey takes your fancy?
Al Ghaf Honey
The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year
Sidr Honey
The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest
Samar Honey
The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Cargoz%3Cbr%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%20January%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Premlal%20Pullisserry%20and%20Lijo%20Antony%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%2030%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Seed%3C%2Fp%3E%0A
CHELSEA'S NEXT FIVE GAMES
Mar 10: Norwich(A)
Mar 13: Newcastle(H)
Mar 16: Lille(A)
Mar 19: Middlesbrough(A)
Apr 2: Brentford(H)
FA Cup quarter-final draw
The matches will be played across the weekend of 21 and 22 March
Sheffield United v Arsenal
Newcastle v Manchester City
Norwich v Derby/Manchester United
Leicester City v Chelsea
'The%20Alchemist's%20Euphoria'
%3Cp%3E%3Cstrong%3EArtist%3A%3C%2Fstrong%3E%20Kasabian%3Cbr%3E%3Cstrong%3ELabel%3A%20%3C%2Fstrong%3EColumbia%3Cbr%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%203%2F5%3C%2Fp%3E%0A
Boulder shooting victims
• Denny Strong, 20
• Neven Stanisic, 23
• Rikki Olds, 25
• Tralona Bartkowiak, 49
• Suzanne Fountain, 59
• Teri Leiker, 51
• Eric Talley, 51
• Kevin Mahoney, 61
• Lynn Murray, 62
• Jody Waters, 65
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
Innotech Profile
Date started: 2013
Founder/CEO: Othman Al Mandhari
Based: Muscat, Oman
Sector: Additive manufacturing, 3D printing technologies
Size: 15 full-time employees
Stage: Seed stage and seeking Series A round of financing
Investors: Oman Technology Fund from 2017 to 2019, exited through an agreement with a new investor to secure new funding that it under negotiation right now.
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
THREE
%3Cp%3EDirector%3A%20Nayla%20Al%20Khaja%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Jefferson%20Hall%2C%20Faten%20Ahmed%2C%20Noura%20Alabed%2C%20Saud%20Alzarooni%3C%2Fp%3E%0A%3Cp%3ERating%3A%203.5%2F5%3C%2Fp%3E%0A
FIGHT%20CARD
%3Cp%3E%3Cstrong%3ELightweight%2010%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EBader%20Samreen%20(8-0-0)%20v%20Jose%20Paez%20Gonzales%20(16-2-2)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESuper%20flyweight%2010%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3ESultan%20Al%20Nuaimi%20(9-0-0)%20v%20Jemsi%20Kibazange%20(18-6-2)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECruiseweight%208%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EMohammed%20Bekdash%20(25-0-0)%20v%20Musa%20N%E2%80%99tege%20(8-4-0)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESuper%20featherweight%208%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EBishara%20Sabbar%20(6-0-0)%20v%20Mohammed%20Azahar%20(8-5-1)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EWelterweight%206%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EMarwan%20Mohamad%20Madboly%20(2-0-0)%20v%20Sheldon%20Schultz%20(4-4-0)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EHeavyweight%204%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EYoussef%20Karrar%20(1-0-0)%20v%20Muhammad%20Muzeei%20(0-0-0)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EWelterweight%206%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EBenyamin%20Moradzadeh%20(0-0-0)%20v%20Rohit%20Chaudhary%20(4-0-2)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFeatherweight%204%20rounds%3A%3C%2Fstrong%3E%0D%3Cbr%3EYousuf%20Ali%20(2-0-0)%20(win-loss-draw)%20v%20Alex%20Semugenyi%20(0-1-0)%0D%0D%3Cbr%3E%0D%3C%2Fp%3E%0A
The Bio
Name: Lynn Davison
Profession: History teacher at Al Yasmina Academy, Abu Dhabi
Children: She has one son, Casey, 28
Hometown: Pontefract, West Yorkshire in the UK
Favourite book: The Alchemist by Paulo Coelho
Favourite Author: CJ Sansom
Favourite holiday destination: Bali
Favourite food: A Sunday roast
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
The%C2%A0specs%20
%3Cp%3E%0D%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E6-cylinder%2C%204.8-litre%20%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E5-speed%20automatic%20and%20manual%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E280%20brake%20horsepower%20%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E451Nm%20%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3Efrom%20Dh153%2C00%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3Enow%3C%2Fp%3E%0A