Outside the Prada show at <a href="https://www.thenationalnews.com/lifestyle/fashion-beauty/2023/09/23/gucci-sabato-de-sarno-debut/" target="_blank">Milan Fashion Week</a>, K-pop fans are corralled on the opposite side of the street, yet their screams still drown everything out. A surge in volume announces the arrival of members of the K-pop <a href="https://www.thenationalnews.com/travel/2023/05/21/k-pops-enhypen-to-host-travellers-at-zaha-hadid-designed-dongdaemun-plaza-in-seoul/" target="_blank">boy band Enhypen</a>, eclipsing the excitement for Kylie Jenner, Scarlett Johansson and Emma Watson combined. Others, such as British actor Benedict Cumberbatch slipped into the show. Even<a href="https://www.thenationalnews.com/arts-culture/film/2022/06/16/first-look-at-ryan-gosling-as-ken-in-the-coming-barbie-movie/" target="_blank"> Ryan Gosling</a> arrived quietly. Few stars can now summon the sheer frenzied devotion of K-pop fans, who will brave all types of weather to roar their approval for their favourite acts. In central Milan, <a href="https://www.thenationalnews.com/business/money/2022/10/26/what-is-kanye-wests-net-worth/" target="_blank">Kanye West</a> was spotted at a Giuseppe Zanotti event, triggering a rush of people waving cameras and gridlocking traffic, but elsewhere, celebrities slipped in and out of events without too much fuss. The Gucci show drew the likes <i>Little Mermaid</i> actress Halle Bailey, <i>Ozark </i>star Julia Garner and Academy Award-winner Julia Roberts. Meanwhile, Fendi had famous faces such as Kate Moss, Naomi Campbell and <i>Game of Thrones</i> actress Gwendoline Christie. Gigi Hadid attended the Max Mara show, but so far, no one has been a match for the K-pop stars. <i>Milan Fashion Week runs until Monday</i>
