Etihad shoots 'My Model Life' with Eric Rutherford

We see the model enjoying a gold facial at Emirates Palace, visiting Sheikh Zayed Mosque and walking through Louvre Abu Dhabi

Eric Rutherford arrives in Abu Dhabi

Etihad's latest campaign video features actor, model, and influencer Eric Rutherford, one of the most sought-after faces in men's fashion. The video begins with Rutherford entering an Etihad airplane and opening the doors to his first class cabin. "The service and everyone on board has been incredibly welcoming and warm. The chef has been delightful, the food has been delicious, and every detail has been thought of," he says.

We also see the model enjoying a gold facial at Emirates Palace, visiting Sheikh Zayed Mosque and walking through Louvre Abu Dhabi.

He goes on to say: "The space here that they've created is like something I have never experienced before."

Rutherford, who is widely known as being Instagram's favourite "silver fox," was an actor who turned to modelling. He was "rediscovered" at a 5-year-old's birthday party when a casting director approached him and said his grey hair was very in vogue right now.

Etihad, too, has an eye for spotting talent. In 2017, the airline challenged Kaier Chiefs frontman, Ricky Wilson, to complete 24 activities in 48 hours. Watch the video below to see how the singer stopped off at all the major tourist attractions in such a short space of time.