Providing budding Eastern designers with an international platform is Brands Just Pret, an online portal and multi-brand boutique in Dubai's Ibn Battuta Mall.
The big idea
For a small boutique, Brands Just Pret is thinking big. It doesn't house just one designer, but an entire catalogue of emerging and established subcontinental creatives including Hina Khan and Najma Zubair.
"We stock ready-to-wear and bridal outfits for ladies, in addition to jewellery and shoes," says the boutique's owner Hassah Hadi. "We work with a huge portfolio of designers, more than 50 in total."
Vast as the choice of labels may be, all of the ranges had to meet a strict criteria of wearability, versatility and affordability - before they even hit the shelves.
"We look at a couple of specific things when we choose a new designer, ranging from the types of palettes and colours they use to their cuts and fabrics," says Hadi. "With fabrics, for example, we advise them not to use many mixed ones like crepes and blended silks, but more solid materials like chiffon or georgette which are longer-lasting and less prone to staining and snagging."
The right price
A quick surf around the brand's online shop reveals apparel and accessories at refreshingly reasonable prices, ranging from Dh250 to around Dh1,000.
"It was a key part of our philosophy to keep the price point as low as possible for our clients," says Hadi. "Our guidelines are very clear - if the price tag exceeds Dh1,000 it should be something really extraordinary."
Hadi's clear vision trickled down to the designers and is prevalent on the racks of her boutique. A case in point are the chiffon, long shirts with batwing sleeves designed by Ayesha Somaya. They are elegant and understated in their appeal due to the measured use of metallic and thread embellishments adorning the hem.
"We don't encourage our designers to go beyond a certain price mark in terms of embroidery," says Hadi. "We make them aware that the more detail and work added to garments, the more pricey they become. And we would rather keep things more affordable in this current environment."
The best-sellers
Whether you are in the market for a versatile kaftan or a show-stopping, full-length, bridal creation with kundan work, crystals and gold embroidered motifs, you'll find it here.
Ever popular, says Hadi, is the range of kameez or traditional Pakistani long shirts the boutique stocks, which range in price from Dh145 to Dh1,000.
"I've noticed that most of our clientele from Pakistan and India are buying these shirts as the styles of the two countries can be quite similar," she says. "We're also seeing ladies from the Middle East buying those designs along with our jellabiyas - especially for occasions like Eid."
More stores afoot
Having spotted a gap in the market last year and following two store openings in Karachi, Hadi turned her attention to the Middle East earlier this year.
"The concept of the store is still pretty new in Pakistan and we don't see many boutiques of this kind there yet," she says. "We're really proud to be a multi-brand store and quickly recognised Pakistan and the UAE as fashion hubs. And having successfully opened a boutique in Dubai, we're planning one for Abu Dhabi as well."
With Hadi's unique retail idea gaining traction at home and abroad, there's every chance she'll expand further still, beyond Asia and the Gulf.
After all, she excitedly reveals: "We've witnessed customers ordering items online from as far afield as Norway and the Netherlands."
Visit Brands Just Pret at Dubai's Ibn Battuta Mall or check out the latest designer collections at www.brandsjustpret.com
APPLE IPAD MINI (A17 PRO)
Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits
Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Storage: 128/256/512GB
Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4
Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps
Biometrics: Touch ID, Face ID
Colours: Blue, purple, space grey, starlight
In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
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Thank You for Banking with Us
Director: Laila Abbas
Starring: Yasmine Al Massri, Clara Khoury, Kamel El Basha, Ashraf Barhoum
Rating: 4/5
The biog
Name: Marie Byrne
Nationality: Irish
Favourite film: The Shawshank Redemption
Book: Seagull by Jonathan Livingston
Life lesson: A person is not old until regret takes the place of their dreams
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
DMZ facts
- The DMZ was created as a buffer after the 1950-53 Korean War.
- It runs 248 kilometers across the Korean Peninsula and is 4km wide.
- The zone is jointly overseen by the US-led United Nations Command and North Korea.
- It is littered with an estimated 2 million mines, tank traps, razor wire fences and guard posts.
- Donald Trump and Kim Jong-Un met at a building in Panmunjom, where an armistice was signed to stop the Korean War.
- Panmunjom is 52km north of the Korean capital Seoul and 147km south of Pyongyang, North Korea’s capital.
- Former US president Bill Clinton visited Panmunjom in 1993, while Ronald Reagan visited the DMZ in 1983, George W. Bush in 2002 and Barack Obama visited a nearby military camp in 2012.
- Mr Trump planned to visit in November 2017, but heavy fog that prevented his helicopter from landing.
Retail gloom
Online grocer Ocado revealed retail sales fell 5.7 per cen in its first quarter as customers switched back to pre-pandemic shopping patterns.
It was a tough comparison from a year earlier, when the UK was in lockdown, but on a two-year basis its retail division, a joint venture with Marks&Spencer, rose 31.7 per cent over the quarter.
The group added that a 15 per cent drop in customer basket size offset an 11.6. per cent rise in the number of customer transactions.
Common OCD symptoms and how they manifest
Checking: the obsession or thoughts focus on some harm coming from things not being as they should, which usually centre around the theme of safety. For example, the obsession is “the building will burn down”, therefore the compulsion is checking that the oven is switched off.
Contamination: the obsession is focused on the presence of germs, dirt or harmful bacteria and how this will impact the person and/or their loved ones. For example, the obsession is “the floor is dirty; me and my family will get sick and die”, the compulsion is repetitive cleaning.
Orderliness: the obsession is a fear of sitting with uncomfortable feelings, or to prevent harm coming to oneself or others. Objectively there appears to be no logical link between the obsession and compulsion. For example,” I won’t feel right if the jars aren’t lined up” or “harm will come to my family if I don’t line up all the jars”, so the compulsion is therefore lining up the jars.
Intrusive thoughts: the intrusive thought is usually highly distressing and repetitive. Common examples may include thoughts of perpetrating violence towards others, harming others, or questions over one’s character or deeds, usually in conflict with the person’s true values. An example would be: “I think I might hurt my family”, which in turn leads to the compulsion of avoiding social gatherings.
Hoarding: the intrusive thought is the overvaluing of objects or possessions, while the compulsion is stashing or hoarding these items and refusing to let them go. For example, “this newspaper may come in useful one day”, therefore, the compulsion is hoarding newspapers instead of discarding them the next day.
Source: Dr Robert Chandler, clinical psychologist at Lighthouse Arabia
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The specs: 2019 Jeep Wrangler
Price, base: Dh132,000
Engine: 3.6-litre V6
Gearbox: Eight-speed automatic
Power: 285hp @ 6,400rpm
Torque: 347Nm @ 4,100rpm
Fuel economy, combined: 9.6L to 10.3L / 100km
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The%20specs
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The%20specs
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The Specs
Price, base Dh379,000
Engine 2.9-litre, twin-turbo V6
Gearbox eight-speed automatic
Power 503bhp
Torque 443Nm
On sale now
The years Ramadan fell in May
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
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SPECS
Engine: Two-litre four-cylinder turbo
Power: 235hp
Torque: 350Nm
Transmission: Nine-speed automatic
Price: From Dh167,500 ($45,000)
On sale: Now
Results
United States beat UAE by three wickets
United States beat Scotland by 35 runs
UAE v Scotland – no result
United States beat UAE by 98 runs
Scotland beat United States by four wickets
Fixtures
Sunday, 10am, ICC Academy, Dubai - UAE v Scotland
Admission is free
Confirmed%20bouts%20(more%20to%20be%20added)
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