Customers in Oman, Bahrain and Kuwait can now shop at Amazon.ae

Retailer launches its International Shopping experience, allowing items to be shipped outside the UAE

Customers in Bahrain, Oman and Kuwait will now be able to shop at Amazon.ae. Getty Images

Amazon.ae has launched its International Shopping experience to make it possible for customers in Bahrain, Kuwait and Oman to browse and buy thousands of items that can be shipped to them from the UAE.

Customers will be able to buy items across more than 30 categories, including electronics, clothing, watches and toys.

The service will be customised based on the shopper's location and is available in Arabic or English on the Amazon shopping app and the Amazon.ae website.

It will show customers pricing, delivery times and shipping costs inclusive of import fees. Customs clearance will be managed by Amazon’s couriers on customers’ behalf.

“We are always innovating on behalf of our customers, and with the launch of the International Shopping experience, we are making shopping on Amazon.ae accessible to even more of them across the region,” says Ronaldo Mouchawar, vice-president of Amazon Middle East and North Africa.

“Customers have been asking us for a selection tailored to their location, and the International Shopping experience solves this customer need and makes it simple to browse, shop and ship thousands of products across the Gulf region.”

Customers in Bahrain, Kuwait and Oman can log in with their existing account information or set up a new account with Amazon.ae. The International Shopping experience will then automatically display the available products and list pricing and shipping information.

Amazon launched its UAE site in May 2019 after a $580 million acquisition of Souq.com. The buyout marked the first time the Arabic language had been introduced to the mobile app and the website. As a first step, the Kindle was made available in Arabic on the Souq site in 2018.

Before the change to Amazon.ae, Souq had 9.4 million products and now has more than 30 million products, inclusive of five million from Amazon US and the rest from local and international sellers.