Just in time for the holiday season, a new shopping campaign is coming to the capital. Following the success of its summer season shopping promotion, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced plans for a new shopping event called Abu Dhabi Shopping Season. The winter sales and promotions will take place across the emirate from Thursday, December 10 to Sunday, February 14 and encompass winter sales as well as promotions across thousands of stores in Abu Dhabi, Al Ain and Al Dhafra. “Arriving on the back of a summer retail campaign that leveraged successful public-private partnerships to generate record sales and growth of 31 per cent versus last year, our brand new Abu Dhabi Shopping Season is poised to further boost the emirate’s diverse retail sector as we ready to re-welcome visitors from our largest international source markets this winter,” said Ali Hassan Al Shaiba, executive director of DCT Abu Dhabi. The emirate’s Go Safe Certification will also continue to ensure global safety and cleanliness standards across malls, hotels, attractions, restaurants, theme parks and public venues are in place. Health and safety measures include regular Covid-19 testing for the emirate's retail sector staff, as well as thermal scanning at entry points for shoppers; social distancing measures throughout malls, stores, cafes and restaurants; and regular cleaning and disinfection of all participating outlets.