Dubai's Instagrammable pop-up Salt Camp is back at DIFC

From bright backdrops to exclusive installations, and of course Salt's signature burgers, here's what you can expect

The pop-up Salt Camp is now open in Dubai. All photos Pawan Singh / The National

The brightly coloured installation will be in place until mid-March.

Benches are set on a pop-up beach, where guests can enjoy live entertainment as well as Salt's signature burgers.

Families can relax together in the pop-up's brightly coloured booths.

Salt Camp will feature interactive installations.

The camp has a new location for 2022, close to Dubai's Museum of the Future.

The Sugar Bar will be serving up all things sweet.

It's signature pink and orange colours flow throughout.

The entrance to Salt Camp, which opens to the public on Friday.

The camp is set against the backdrop of the Dubai International Financial Centre.

When home-grown brand Salt launched in Dubai in 2014, it revolutionised the food truck scene with its #FindSalt concept. The premise was that Dubai foodies had to follow the brand’s social media in order to find its location on Kite Beach, and were rewarded for their efforts with signature shakes and sliders.

Over the years, the popular brand, which was started by Emirati entrepreneur Amal Al Marri and her Saudi business partner Deem AlBassam, has launched branches in Dubai, Abu Dhabi, Ajman, Al Ain, Ras Al Khaimah and Saudi Arabia, while staying true to its original concept – creative pop-ups, such as Salt Camp, which is back for a second year.

Salt Camp now has a new location, next to Dubai’s Museum of the Future, however, you can expect the same distinctive pink and orange set up, Instagramable backdrops, exclusive merchandise, and of course, Salt’s signature burgers, plus a new line of Sugar desserts.

Open from Friday until May, the pop-up will also feature live entertainment, regular family-focused activities and interactive installations.

Salt Camp will be open from noon to midnight daily, and valet parking is available. Alternatively, visitors can make use of the car park at Emirates Towers.

Seating is on a first-come, first-served basis.