In their first four appearances at the football World Cup, Mexico played 11 games and did not win a single one, scoring just nine goals and conceding 39. In 1954, South Korea played twice and conceded 16 goals, nine of them to Hungary's Magical Magyars.
Had Fifa given up on such teams then, football could have remained the preserve of a few nations in Europe and South America.
With more exposure, South Korea reached the semi-finals on home soil in 2002, while Mexico have consistently qualified for the final stages.
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More
• Pakistan's Afridi leaves Canada dry at the World Cup
• South Africa put Netherlands in place
• Multi-cultural Canadians cross boundaries at World Cup
• Strauss admits England need to 'stop chasing their tails'
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Their brightest star, Javier Chicarito Hernandez, is now a crowd favourite with Manchester United in the English Premier League.
Football eventually expanded from a 16-team World Cup to one that accommodates 32. Asia and Africa get opportunities on the big stage that were denied them in the past.
Ghana's Blacks Stars dominated African football in the 1960s, but never got a chance to prove how good they were at a time when North Korea were captivating audiences in northern England (1966).
Cricket does not seem to have bought into the benefits of expansion.
Even before the four Associate nations involved in the 2011 World Cup had played, it had already been decided that the 2015 event would have just 10 teams.
With the full-member countries that have voting rights unlikely to jeopardise their places at the top table, it is hard to see how emerging teams like Ireland and Afghanistan will force themselves into that picture.
Ireland's incredible victory over England on Wednesday night was their third against Test-playing opposition in two World Cups. They also tied a game against Zimbabwe in 2007.
But instead of being encouraged, teams like Ireland are being told that they do not belong, that they should be content with the scraps the big boys occasionally throw their way.
Sri Lanka won just twice in their first four World Cups. In 1987, they did not win any of their six group games.
Had short-term thinking forced Sri Lanka out then, we would have been denied the magic of 1996, when a tremendous batting line-up overcame every challenge with flair that had seldom been seen before.
Just look at the way cricket has treated Associate nations in recent times.
Kenya reached the World Cup semi-final in 2003 and in Steve Tikolo, they boasted perhaps the greatest batsman an Associate nation has ever had.
Since then though, they have played just six games against top opposition, not counting encounters at the World Cup.
Canada's plight has been worse. In 2003, John Davison's 67-ball hundred against the West Indies was one of the highlights of the competition. They beat Bangladesh as well.
Their reward? Two games outside of the World Cup in the last eight years, both against the West Indies at King City in 2008.
The message seems to be this: we will not deign to mingle with the likes of you outside of the premier event, and when you turn up for that, we will thrash you and then talk of how your cricket is not up to scratch.
Cricket has a choice to make. It can think of lucrative short-term television deals that enrich three or four countries, or it can look to the future and having more teams of comparable standard.
Ireland's Kevin O'Brien, who hit the fastest century in World Cup history - from just 50 balls - on his way to scoring 112 in the victory over England, lost his contract with Nottinghamshire, the English county side, in 2009 and has since been playing league cricket in Leinster in his home country.
Rest assured they do not pay Indian Premier League (IPL) salaries there. If he did not have this World Cup to look forward to, what possible incentive would he have had to go on?
No one is asking that Associates be given free passes to the World Cup, but there are so many ways to improve their standard of play.
The easiest thing to do would be to invite them to participate in domestic one-day tournaments that scarcely create ripples of interest.
How many Indians know that Jharkhand, the state that MS Dhoni plays for, won the Vijay Hazare Trophy, the inter-state one-day competition, earlier this week? How many care?
What would it cost the Indian board to invite Afghanistan or Ireland to take part?
Irish and Dutch players have already spoken of how much they've benefited from playing on the English county circuit.
How much better would they be if they had experience of varied conditions worldwide?
Kenya and Namibia could play in South Africa's one-day competition, and there could be invites from Australia as well.
Talk of Test status for Ireland is just foolish. Let them consolidate in the one-day and Twenty20 arenas first.
The Champions League T20 would be an ideal platform too. Irish or Dutch participation would generate even more interest in those countries, and could pave the way for the odd game against the established teams.
But with the game being run solely for profit and a World Cup designed to make sure that India progress as far as possible, don't hold your breath.
sports@thenational.ae
It's up to you to go green
Nils El Accad, chief executive and owner of Organic Foods and Café, says going green is about “lifestyle and attitude” rather than a “money change”; people need to plan ahead to fill water bottles in advance and take their own bags to the supermarket, he says.
“People always want someone else to do the work; it doesn’t work like that,” he adds. “The first step: you have to consciously make that decision and change.”
When he gets a takeaway, says Mr El Accad, he takes his own glass jars instead of accepting disposable aluminium containers, paper napkins and plastic tubs, cutlery and bags from restaurants.
He also plants his own crops and herbs at home and at the Sheikh Zayed store, from basil and rosemary to beans, squashes and papayas. “If you’re going to water anything, better it be tomatoes and cucumbers, something edible, than grass,” he says.
“All this throwaway plastic - cups, bottles, forks - has to go first,” says Mr El Accad, who has banned all disposable straws, whether plastic or even paper, from the café chain.
One of the latest changes he has implemented at his stores is to offer refills of liquid laundry detergent, to save plastic. The two brands Organic Foods stocks, Organic Larder and Sonnett, are both “triple-certified - you could eat the product”.
The Organic Larder detergent will soon be delivered in 200-litre metal oil drums before being decanted into 20-litre containers in-store.
Customers can refill their bottles at least 30 times before they start to degrade, he says. Organic Larder costs Dh35.75 for one litre and Dh62 for 2.75 litres and refills will cost 15 to 20 per cent less, Mr El Accad says.
But while there are savings to be had, going green tends to come with upfront costs and extra work and planning. Are we ready to refill bottles rather than throw them away? “You have to change,” says Mr El Accad. “I can only make it available.”
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In the box: iPad mini, USB-C cable, 20W USB-C power adapter
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.