Entrepreneurs in the UAE are being invited to compete for a Dh1 million cash prize in a reality TV show being launched by du.
Ten small and medium-sized businesses (SMEs) will be shortlisted to take part in the show, titled The Entrepreneur, which is set to air on Dubai One later this year.
Du expects to receive up to 5,000 applications to take part in the show.
A team of judges, including Nisreen Shocair, the president of Virgin Megastore in the Middle East and North Africa, will decide the fate of the applicants.
The show is open to existing businesses and aspiring startups.
bflanagan@thenational.ae
