Qatar’s role as host of the 2022 Fifa World Cup finals has garnered headlines around the world, but Jordan will stage the Middle East’s first women’s football World Cup tournament.
This September, Jordan hosts Fifa’s Under-17 Women’s World Cup finals and the event represents a major opportunity to develop the game there.
‘This is not just a football event,” says Samar Nassar, the chief executive of the Local Organising Committee, who faces a number of restrictions from Fifa in trying to market the event.
“Six sectors were closed to us when we went into this and now eight are closed,” she says. “We can’t get sponsors in sectors where Fifa have sponsors. Kia are a Fifa sponsor so we can’t get a car sponsor and Coke are a sponsor, so we can’t get a soft drink sponsor.”
At the last U-17 Women’s World Cup in 2014 in Costa Rica, eight national supporters were brought on board. These were predominantly Latin American companies, such as Banco Nacional and Banco Popular and the local telecoms operator, Kolbi.
So far, there are just two national sponsors in Jordan: Manaseer Machinery and local telecoms firm Zain, but banking is also not open to Ms Nassar’s team.
“We are negotiating with Fifa to get banking back but it’s closed to us now. We have two sponsors and more in the pipeline. There is eight months to go and we are positive.
“We have worked a lot with advertising companies on how important this is to Jordan and really stirring the emotions.”
As a youth tournament, the U-17 Women's World Cup could tempt some youth brands, according to the sports research consultancy Repucom.
“Major international brands are already involved in football in Jordan, including adidas and Pepsi, and there are local brands that have successfully used their involvement in the sport to grow their businesses,” says Jon Long, the managing director of Repucom Middle East.
“Around two-thirds of the population is under 30, which – in spite of the many social challenges – makes it an interesting opportunity for other international youth-orientated companies looking to enter the market.”
Jordan’s standing in the football community has grown through Prince Ali Bin Al Hussein, the president of the Jordan Football Association, who has twice run for the Fifa presidency.
The national team has attracted high-profile figures such as the former England international Ray Wilkins, who was the coach in 2014. Despite good crowds for the derby between Al Faisaly and Al Wehdat, the Jordan Pro League has less interest than other leagues in the region.
“There is certainly scope for [the sports industry in Jordan] to grow but – according to local experts – it will only do so if this event is used as an opportunity to upskill local people working in the industry,” says Mr Long.
“The event will certainly improve the playing and training infrastructure in the country but, perhaps more importantly, it serves as an opportunity to reinvigorate interest in the local league.
The organisers, however, want to create a wider appeal to fans and sponsors.
“We are not looking for the regular football crowd,” adds Ms Nassar, a former Olympic swimmer who competed in the Sydney 2000 and Athens 2004 Games. “This is an Under 17 event and we want families to come to the stadiums.”
That may also help to attract different sponsors to Jordan, which beat Bahrain, South Africa and Uruguay to secure the finals. The decision by Fifa’s executive committee was unanimous but represents a risk in going to a nation that, in commercial terms, remains relatively undeveloped.
Repucom values the sports industry in Jordan at just over US$250 million, which is a mere 15 per cent of the size of the industry in the UAE, but winning the rights to host the U-17 tournament has quickly had a positive impact.
Within six months of the award, the inaugural Soccerex Asian Forum was held in Jordan in May 2014. “We try to position our events in markets where there are big tournaments and the U-17 Women’s World Cup was part of that,” says the Soccerex marketing executive Freddie Rose.
The forum was held in conjunction with the Asian Football Development Project at the King Hussein Bin Talal Convention Centre and 650 delegates attended. The forum returned to Jordan in May 2015, when 897 delegates from 84 countries attended.
“At the inaugural event we wouldn’t expect to have that many clubs. In 2015, there was an increase in delegates across the board but there were more clubs,” says Mr Rose.
Of the buyers in attendance last year, 35 per cent came from football federations, 33 per cent from governments, 20 per cent from football clubs and 11 per cent from brands and sponsors. Ms Nassar was also there to launch the tournament emblem and the Soccerex Asian Forum will return to Jordan this year in conjunction with the U-17 tournament.
Television coverage will be important in raising the event’s profile and the tournament, which only started eight years ago, has already proved popular.
Research for Fifa by Sponsorship Intelligence claimed a total audited television audience of 24 million viewers for the 2008 tournament in New Zealand, with 673 programmes producing 1,343 hours of coverage.
Fifa does not have audited figures for the last event in Costa Rica in 2014 yet, but the 2012 Women’s U-17 World Cup in Azerbaijan produced 2,142 broadcast hours to 170 territories.
The highest levels of dedicated in-home coverage were from licensees across Africa and the Middle East, where a total of over 971 hours was aired across 67 territories. SuperSport provided the highest contribution with 768 hours of coverage across 21 separate channels in Africa, but Al Jazeera Sport – now beIN Sports – aired more than 122 hours across the Middle East and reached more than a million viewers.
For this year’s event, BeIN has the rights in the Middle East. There are also separate agreements with the European Broadcasting Union for 37 countries in Europe, and with Eurosport.
When Eurosport screened the 2015 Women’s World Cup from Canada, 33.8 million people had watched the finals before the knockout stage alone, but the channel is guarded about viewers and its plans for coverage of the U-17 tournament.
A spokesman describes viewing figures for the last two events as “pleasing”.
The spokesman adds: “For the event held in Azerbaijan in 2012, when the timing of matches worked particularly well for Eurosport’s audience, we saw figures at a similar level to our average live audiences for all football matches for the year.”
This year’s tournament in Jordan has a lot to live up to and as a global event for women in a Muslim country has the potential to be transformational, but only to a certain extent in commercial terms.
“Football is already really important in Jordan but in spite of Prince Ali’s involvement in the Fifa election and Hasan Ismaik’s significant stake in [the German football club] TSV 1860 München – a Jordanian who made his money in the UAE – we are not going to suddenly see Royal Jordanian Airlines sponsoring several teams in the Uefa Champions League or a Jordanian-owned European club with the financial muscle of Manchester City,” says Mr Long.
A better gauge of Jordanian ambitions perhaps lies in the recent acquisition of the English club Bristol Rovers by the Jordanian Al Qadi family. The deal gives the family, which has interests in tourism and banking, a 92 per cent stake and will help to deliver a long-mooted new 21,000 capacity stadium.
Rovers, although chasing promotion, are in the fourth tier of the English game but the deal, like the U-17 Women’s World Cup, is yet another small step forward in the commercial evolution of Jordanian football.
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Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ENamara%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJune%202022%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EMohammed%20Alnamara%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%20%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EMicrofinance%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E16%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20A%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFamily%20offices%0D%3Cbr%3E%3C%2Fp%3E%0A
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EAlmouneer%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Dr%20Noha%20Khater%20and%20Rania%20Kadry%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EEgypt%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E120%3Cbr%3E%3Cstrong%3EInvestment%3A%20%3C%2Fstrong%3EBootstrapped%2C%20with%20support%20from%20Insead%20and%20Egyptian%20government%2C%20seed%20round%20of%20%3Cbr%3E%243.6%20million%20led%20by%20Global%20Ventures%3Cbr%3E%3C%2Fp%3E%0A
BEETLEJUICE BEETLEJUICE
Starring: Winona Ryder, Michael Keaton, Jenny Ortega
Director: Tim Burton
Rating: 3/5
Company%20profile
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LA LIGA FIXTURES
Saturday (All UAE kick-off times)
Valencia v Atletico Madrid (midnight)
Mallorca v Alaves (4pm)
Barcelona v Getafe (7pm)
Villarreal v Levante (9.30pm)
Sunday
Granada v Real Volladolid (midnight)
Sevilla v Espanyol (3pm)
Leganes v Real Betis (5pm)
Eibar v Real Sociedad (7pm)
Athletic Bilbao v Osasuna (9.30pm)
Monday
Real Madrid v Celta Vigo (midnight)
Israel Palestine on Swedish TV 1958-1989
Director: Goran Hugo Olsson
Rating: 5/5
Rebel%20Moon%20-%20Part%20One%3A%20A%20Child%20of%20Fire
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EZack%20Snyder%3Cbr%3E%3Cstrong%3EStars%3A%20%3C%2Fstrong%3ESofia%20Boutella%2C%20Djimon%20Hounsou%2C%20Ed%20Skrein%2C%20Michiel%20Huisman%2C%20Charlie%20Hunnam%3Cbr%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2%2F5%3C%2Fp%3E%0A
RESULT
Arsenal 1 Chelsea 2
Arsenal: Aubameyang (13')
Chelsea: Jorginho (83'), Abraham (87')
BUNDESLIGA FIXTURES
Friday (UAE kick-off times)
Cologne v Hoffenheim (11.30pm)
Saturday
Hertha Berlin v RB Leipzig (6.30pm)
Schalke v Fortuna Dusseldof (6.30pm)
Mainz v Union Berlin (6.30pm)
Paderborn v Augsburg (6.30pm)
Bayern Munich v Borussia Dortmund (9.30pm)
Sunday
Borussia Monchengladbach v Werder Bremen (4.30pm)
Wolfsburg v Bayer Leverkusen (6.30pm)
SC Freiburg v Eintracht Frankfurt (9on)
The specs
BMW M8 Competition Coupe
Engine 4.4-litre twin-turbo V8
Power 625hp at 6,000rpm
Torque 750Nm from 1,800-5,800rpm
Gearbox Eight-speed paddleshift auto
Acceleration 0-100kph in 3.2 sec
Top speed 305kph
Fuel economy, combined 10.6L / 100km
Price from Dh700,000 (estimate)
On sale Jan/Feb 2020
Russia's Muslim Heartlands
Dominic Rubin, Oxford
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%3Cp%3EAuthor%3A%20Diaa%20Jubaili%3C%2Fp%3E%0A%3Cp%3EPages%3A%20180%3C%2Fp%3E%0A%3Cp%3EPublisher%3A%20Deep%20Vellum%20Publishing%C2%A0%3C%2Fp%3E%0A
RESULT
Manchester United 2 Burnley 2
Man United: Lingard (53', 90' 1)
Burnley: Barnes (3'), Defour (36')
Man of the Match: Jesse Lingard (Manchester United)
Indoor cricket in a nutshell
Indoor Cricket World Cup - Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
UAE SQUAD
Khalid Essa (Al Ain), Ali Khaseif (Al Jazira), Adel Al Hosani (Sharjah), Mahmoud Khamis (Al Nasr), Yousef Jaber (Shabab Al Ahli Dubai), Khalifa Al Hammadi (Jazira), Salem Rashid (Jazira), Shaheen Abdelrahman (Sharjah), Faris Juma (Al Wahda), Mohammed Shaker (Al Ain), Mohammed Barghash (Wahda), Abdulaziz Haikal (Shabab Al Ahli), Ahmed Barman (Al Ain), Khamis Esmail (Wahda), Khaled Bawazir (Sharjah), Majed Surour (Sharjah), Abdullah Ramadan (Jazira), Mohammed Al Attas (Jazira), Fabio De Lima (Al Wasl), Bandar Al Ahbabi (Al Ain), Khalfan Mubarak (Jazira), Habib Fardan (Nasr), Khalil Ibrahim (Wahda), Ali Mabkhout (Jazira), Ali Saleh (Wasl), Caio (Al Ain), Sebastian Tagliabue (Nasr).
COMPANY%20PROFILE
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COMPANY%20PROFILE
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The%20specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%201.8-litre%204-cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E190hp%20at%205%2C200rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%3C%2Fstrong%3E%20320Nm%20from%201%2C800-5%2C000rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3ESeven-speed%20dual-clutch%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%3C%2Fstrong%3E%206.7L%2F100km%0D%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh111%2C195%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%3C%2Fp%3E%0A
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Haltia.ai%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202023%0D%3Cbr%3E%3Cstrong%3ECo-founders%3A%3C%2Fstrong%3E%20Arto%20Bendiken%20and%20Talal%20Thabet%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20AI%0D%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%2041%0D%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20About%20%241.7%20million%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Self%2C%20family%20and%20friends%26nbsp%3B%3C%2Fp%3E%0A
ENGLAND TEAM
England (15-1)
George Furbank; Jonny May, Manu Tuilagi, Owen Farrell (capt), Elliot Daly; George Ford, Ben Youngs; Tom Curry, Sam Underhill, Courtney Lawes; Charlie Ewels, Maro Itoje; Kyle Sinckler, Jamie George, Joe Marler
Replacements: Luke Cowan-Dickie, Ellis Genge, Will Stuart, George Kruis, Lewis Ludlam, Willi Heinz, Ollie Devoto, Jonathan Joseph
QUARTER-FINAL
Wales 20-19 France
Wales: T: Wainwright, Moriarty. Cons: Biggar (2) Pens: Biggar 2
France: T: Vahaamahina, Ollivon, Vakatawa Cons: Ntamack (2)
What%20is%20Dungeons%20%26%20Dragons%3F%20
%3Cp%3EDungeons%20%26amp%3B%20Dragons%20began%20as%20an%20interactive%20game%20which%20would%20be%20set%20up%20on%20a%20table%20in%201974.%20One%20player%20takes%20on%20the%20role%20of%20dungeon%20master%2C%20who%20directs%20the%20game%2C%20while%20the%20other%20players%20each%20portray%20a%20character%2C%20determining%20its%20species%2C%20occupation%20and%20moral%20and%20ethical%20outlook.%20They%20can%20choose%20the%20character%E2%80%99s%20abilities%2C%20such%20as%20strength%2C%20constitution%2C%20dexterity%2C%20intelligence%2C%20wisdom%20and%20charisma.%20In%20layman%E2%80%99s%20terms%2C%20the%20winner%20is%20the%20one%20who%20amasses%20the%20highest%20score.%3C%2Fp%3E%0A
Tightening the screw on rogue recruiters
The UAE overhauled the procedure to recruit housemaids and domestic workers with a law in 2017 to protect low-income labour from being exploited.
Only recruitment companies authorised by the government are permitted as part of Tadbeer, a network of labour ministry-regulated centres.
A contract must be drawn up for domestic workers, the wages and job offer clearly stating the nature of work.
The contract stating the wages, work entailed and accommodation must be sent to the employee in their home country before they depart for the UAE.
The contract will be signed by the employer and employee when the domestic worker arrives in the UAE.
Only recruitment agencies registered with the ministry can undertake recruitment and employment applications for domestic workers.
Penalties for illegal recruitment in the UAE include fines of up to Dh100,000 and imprisonment
But agents not authorised by the government sidestep the law by illegally getting women into the country on visit visas.
The%20Specs
%3Cp%3E%3Cstrong%3EEngine%3A%3C%2Fstrong%3E%201.6-litre%204-cylinder%20petrol%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E118hp%3Cbr%3E%3Cstrong%3ETorque%3A%3C%2Fstrong%3E%20149Nm%3Cbr%3E%3Cstrong%3ETransmission%3A%3C%2Fstrong%3E%20Six-speed%20automatic%3Cbr%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20From%20Dh61%2C500%3Cbr%3E%3Cstrong%3EOn%20sale%3A%3C%2Fstrong%3E%20Now%3C%2Fp%3E%0A
COMPANY%20PROFILE
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Company%20Profile
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3EDirect%20Debit%20System%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20Sept%202017%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20with%20a%20subsidiary%20in%20the%20UK%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20Undisclosed%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Elaine%20Jones%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%208%3Cbr%3E%3C%2Fp%3E%0A
The specs
Engine: 2.0-litre 4-cylinder turbo
Power: 240hp at 5,500rpm
Torque: 390Nm at 3,000rpm
Transmission: eight-speed auto
Price: from Dh122,745
On sale: now
The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
The specs
Engine: Long-range single or dual motor with 200kW or 400kW battery
Transmission: Single-speed automatic
Max touring range: 620km / 590km
Price: From Dh250,000 (estimated)
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
Dubai World Cup Carnival Card:
6.30pm: Handicap US$135,000 (Turf) 1,200m
7.05pm: Handicap $135,000 (Dirt) 1,200m
7.40pm: Zabeel Turf Listed $175,000 (T) 2,000m
8.15pm: Cape Verdi Group Two $250,000 (T) 1,600m
8.50pm: Handicap $135,000 (D) 1,600m
9.25pm: Handicap $175,000 (T) 1,600m
Boston%20Strangler
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SPECS
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The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
FA%20Cup%20semi-final%20draw
%3Cp%3ECoventry%20City%20v%20Manchester%20United%C2%A0%3C%2Fp%3E%0A%3Cp%3EManchester%20City%20v%20Chelsea%3C%2Fp%3E%0A%3Cp%3E-%20Games%20to%20be%20played%20at%20Wembley%20Stadium%20on%20weekend%20of%20April%2020%2F21.%C2%A0%3C%2Fp%3E%0A