About 46 per cent of YouTube users in the Emirates accessed the site daily. Nicholas Kamm / AFP
About 46 per cent of YouTube users in the Emirates accessed the site daily. Nicholas Kamm / AFP

UAE users keeping glued to YouTube



Google survey of YouTube users found that those in the UAE were among the most active.

About 46 per cent of YouTube users in the Emirates accessed the site daily, reflecting the highest penetration rate in the Middle East and North Africa (Mena) region.

YouTube was regarded as the main destination for product information and for "staying up to date".

The country ranks ahead of Egypt and Saudi Arabia, where 44 per cent of the users access YouTube every day.

In a sample of 600 people in the UAE aged 15 and older, the results reveal that the average user was 33 years old and male. Just 34 per cent of users were women.

More than two thirds of UAE users watched videos on their smartphones, one of the highest rates in the world. Saudi Arabia holds the top spot for the highest number of video playbacks on mobile phones.

Light television users in the UAE watched 2.2 hours of TV a week and 6.8 hours of video on YouTube.

"The boundary between TV and video will fade," said Mohamad Mourad, Google's Arabian Gulf region manager.

Every day, 260 million videos are watched on YouTube across the Mena region, up from 167 million last year. The access rate puts the region in the number two spot, behind the United States and ahead of Brazil.

W.
Wael Kfoury
(Rotana)

COMPANY PROFILE
Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
The Sand Castle

Director: Matty Brown

Stars: Nadine Labaki, Ziad Bakri, Zain Al Rafeea, Riman Al Rafeea

Rating: 2.5/5

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Dr Afridi's warning signs of digital addiction

Spending an excessive amount of time on the phone.

Neglecting personal, social, or academic responsibilities.

Losing interest in other activities or hobbies that were once enjoyed.

Having withdrawal symptoms like feeling anxious, restless, or upset when the technology is not available.

Experiencing sleep disturbances or changes in sleep patterns.

What are the guidelines?

Under 18 months: Avoid screen time altogether, except for video chatting with family.

Aged 18-24 months: If screens are introduced, it should be high-quality content watched with a caregiver to help the child understand what they are seeing.

Aged 2-5 years: Limit to one-hour per day of high-quality programming, with co-viewing whenever possible.

Aged 6-12 years: Set consistent limits on screen time to ensure it does not interfere with sleep, physical activity, or social interactions.

Teenagers: Encourage a balanced approach – screens should not replace sleep, exercise, or face-to-face socialisation.

Source: American Paediatric Association
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Recipe: Spirulina Coconut Brothie

Ingredients
1 tbsp Spirulina powder
1 banana
1 cup unsweetened coconut milk (full fat preferable)
1 tbsp fresh turmeric or turmeric powder
½ cup fresh spinach leaves
½ cup vegan broth
2 crushed ice cubes (optional)

Method
Blend all the ingredients together on high in a high-speed blender until smooth and creamy. 

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

Book%20Details
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THE SPECS

Engine: 6.75-litre twin-turbocharged V12 petrol engine 

Power: 420kW

Torque: 780Nm

Transmission: 8-speed automatic

Price: From Dh1,350,000

On sale: Available for preorder now